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Jonathan Fishman

VP Marketing & Growth at mavens°, a Zynga company | Driving Revenue Growth | Let it rip 🔥

Professional Background

Jonathan Fishman is a seasoned marketing professional with over a decade of rich experience in B2B marketing and sales, currently serving as the Vice President of Marketing & Growth at mavens°, a subsidiary of Zynga. In his role, Jonathan leads the go-to-market strategies and growth initiatives for the world’s premier mobile growth platform. His profound understanding of the competitive mobile industry allows him to effectively build and scale marketing departments that excel in creating and capturing demand.

Jonathan's career trajectory reflects his unwavering commitment to excellence and innovative problem-solving. He commenced his professional journey as an Account Executive in B2B Sales at mavens° (formerly Storemaven), marking the beginning of a rewarding path within the company. His dedication and aptitude were quickly recognized, allowing him to advance through various roles, from Head of Sales and Business Development to Director of Marketing and Growth. With an impressive track record of generating tens of millions in pipeline revenue and establishing lasting business partnerships with industry-leading collaborators, Jonathan has positioned himself as a key player in the marketing realm.

Education and Achievements

Jonathan Fishman holds a Bachelor of Arts (B.A.) degree in Economics from the University of Haifa. This academic background equips him with robust analytical skills, which he effectively utilizes in his marketing strategies to drive business growth and efficiency. His education has been instrumental in his approach to understanding market dynamics and developing strategies that resonate in the competitive landscape.

In addition to his strategic roles at mavens°, Jonathan has held significant positions in renowned organizations. He began his career as a Senior Analyst at PTT Research, where he honed his analytical skills before transitioning to a Head Analyst role at Gil Adron LTD. His diverse experience further includes a stint as a Business Consultant at Czamanski & Ben Shahar Ltd., and as a Transfer Pricing Consultant at EY. These various roles have collectively enriched Jonathan’s expertise, enabling him to lead high-performing marketing teams effectively.

Achievements

Throughout his career, Jonathan has been recognized for his ability to innovate and drive measurable results. His core competencies encompass developing robust growth loops, executing content marketing strategies, enhancing product and brand marketing, and organizing engaging online and physical events. These skills have proven crucial in navigating the fast-paced and ever-evolving mobile industry landscape.

Jonathan’s mission extends beyond personal achievement; he is passionate about sharing his knowledge and insights to accelerate success for fellow B2B marketers. Through mentorship and thought leadership, he aims to enhance the skills and capabilities of those within the marketing community, fostering a culture of growth and innovation. By leveraging his experience and understanding of market trends, Jonathan strives to empower others to achieve their marketing objectives effectively.

tags':['Marketing Leadership','B2B Marketing','Growth Strategies','Mobile Growth Platform','Content Marketing','Brand Marketing','Email Marketing','Sales Development','Partnerships','University of Haifa','Zynga','Market Analysis','Business Development','Event Marketing'],

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Highlights

Apr 3 · linkedin

There’s a last mile problem in B2B, here’s a glimpse of the future.

It used to take 10 minutes to order food, call the place, and place your order.  ↳Then food delivery apps emerged and reduced it to almost nothing, without speaking to anyone.

It used to take ages to get a package.  ↳ then Amazon solved last mile delivery and created same-day delivery.

Something similar is going to happen in B2B.

The buying experience for B2B software is a nightmare, and it takes weeks, if not months to buy a piece of real software.

You get someone to trust you, believe your brand, and desire what you’re selling. And then you make them jump through hoops to actually get it.

The future is instant. Instant information. Instant everything.

Instead of waiting for what’s to come when you click on “book a demo”, soon you’ll be able to get all the information you need, in a way that the seller is happy with, and you’re happy with.

What if when you clicked on book a demo you’ll be able to speak with an “SDR” that is trained on your product details, objection handling, world-class discovery, qualification, and even routing you based on more than just your Clearbit data? and do it instantly, 24x7?

Give it a year, give it two, or even five. But brands that won’t adjust to how buyers want to buy, will lose, and it’s already happening.

It’s not about product led growth to replace sales led growth.  ↳ it’s buyer’s led growth.

Listen to this “demo” I created with a tool called Hume, pretending to be an SDR from Gong qualifying me as I pretend to be VP Sales at Monday.

How long before this is a reality?

Mar 24 · linkedin

Avoid the death spiral of clarity at all costs (see example from Gong below).

There are many reasons why startups win against companies 100 times their size.

One of them is being laser-focused on clarity.

When startups go to market, they have to:

  • be extremely clear on what the product does
  • be laser-focused on who it is for
  • be super tactical on how it can improve their work-lives

When the same startups grow and become corporations, they try to:

  • make their messaging include every possible role
  • expand their product explanation to include every possible use case
  • use dramatic future selling and enter "fluff-land"

A tool that schedules outbound emails becomes "an all-in-one revenue productivity platform."

A tool that helps record your screen becomes: "pixel intelligence powerhouse."

This leaves the next generation of buyers baffled, confused, and opens up space for newcomers that capitalize on clarity.

They win because the next wave of buyers can understand what they do, and they stopped understanding what the incumbent offers.

Fight this battle with all you have.

Don't let the board of directors hijack your homepage for the sake of making investors happy.

Assure them that investors will be very unhappy when they see growth stalls and then plummets.

Jonathan Fishman
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Location

Tel Aviv District, Israel