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Jonathan L. Simon
Managing Director and Global Head of Leadership Development and Diversity at Apollo Global Management Inc.
Jonathan L. Simon is a digital marketing professional and educator based in Ottawa, Canada. He currently holds multiple roles:
Professional Positions
- Director of Marketing & Communications at the Telfer School of Management, University of Ottawa1
- Part-Time Professor of digital marketing at the Telfer School of Management, University of Ottawa1
- Part-Time Instructor at uOttawa Professional Development Institute1
Expertise
Simon is an expert in various aspects of digital marketing, including:
- Digital marketing strategy
- Mobile app marketing
- Product marketing
- Mobile ad technology
- User acquisition
- Market research
- A/B testing
- Email marketing
- Search engine optimization (SEO) and app store optimization (ASO)
Education
- Master of Business Administration (MBA) in Management from the Telfer School of Management, University of Ottawa
- Bachelor of Arts (BA) in History with a minor in Business from the University of Florida
- Diploma in Audio Engineering from TREBAS
Previous Experience
Before his current roles, Simon worked as:
- Director of Marketing at Magmic, a leading mobile games publisher, where he led the marketing team and was responsible for various aspects of marketing strategy and execution
Simon's LinkedIn profile (username: jonathanlsimon) reflects his current positions and expertise in digital marketing. He regularly shares insights and job opportunities related to his work at the Telfer School of Management.234
Highlights
It is impossible to learn digital marketing without doing digital marketing. 💻
A huge shout out to Pagecloud for providing free websites for all of my digital marketing students for 15 semesters in a row so they can learn digital marketing by doing digital marketing. Also, a huge thank you Robin Gandy for coming to class to show the students around the platform.
Normally, I would have posted a few days after Robin showed up in June, but it has been non-stop digital marketing for the past month and a half. The Telfer School of Management at the University of Ottawa launched the Immersive Marketing Academy and the students have been receiving an intensive marketing experience.
Over the course of 6 weeks, the students learned the fundamentals of digital marketing, built their websites, created blog posts, promoted their content on social media, and heard from amazing guest speakers.
This isn't possible with an amazing digital marketing community. If you would like to speak about your digital marketing experience to my students next semester, shoot me a DM and I'll see if can make it work.
#ADM4326
I'm sure your boss doesn't know as much about social media as you.
Here are the important things that you already know, that they don't: ◾The engagement rate is more important than how many followers you have. ◾Post time doesn't matter as much as you think it does. ◾Posting accessible and bilingual content is hard. ◾Social media is a two-way conversation. ◾It is hard to go viral. ◾You will never win against the algorithm.
What else did we miss? What challenges are you having with your boss (don't worry they won't see this) Add to the list in the comments. ⬇️
Please 'like' or 'share' this post if you have nothing to add.
uOttawa Professional Development Institute #PDIPODSQUAD
