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Jonathan Miller

President at Element Bars

Jonathan Miller is the founder and CEO of Element Bars, Inc., a company specializing in custom energy bars. He launched Element Bars in 2008 with the vision of providing personalized nutrition solutions, allowing customers to design their own energy bars online by selecting ingredients tailored to their dietary needs and preferences. The bars are handmade and use minimally processed, natural ingredients.135

Miller gained significant attention after appearing on Season 1 of Shark Tank, where he pitched Element Bars seeking $150,000 for a 15% equity stake. Although he negotiated a deal with Kevin Harrington for $150,000 in exchange for 30% equity and a 4% royalty, the deal ultimately did not close. Nevertheless, his appearance helped propel the company to greater visibility and success.34 Over time, Element Bars shifted from direct-to-consumer sales to co-packing services, offering private-label manufacturing for other brands and entrepreneurs.34

Before founding Element Bars, Miller earned a BA in Computer Science and Economics from Northwestern University and an MBA from Northwestern's Kellogg School of Management. His professional background includes roles as a business consultant at ZS Associates and entrepreneurial ventures such as GetCheapBooks.com, which he successfully sold in 2010.5

Under Miller's leadership, Element Bars has grown into a thriving enterprise with annual revenues exceeding $5 million as of 2024. The company is based in Chicago, Illinois.25

Highlights

Jan 24 · ditchcarbon.com
Element Bars Inc Sustainability Report | DitchCarbon
Jonathan Miller's Element Bars: Unlocking a Net Worth of $1.5 ...
Shark Tank Element Bars Update 2025 | Season 1
Shark Tank Element Bars Update 2025 | Season 1
Element Bars - Built In Chicago

Related Questions

What inspired Jonathan Miller to start Element Bars?
How did Jonathan Miller's appearance on Shark Tank impact Element Bars' growth?
What makes Element Bars' customizable nutrition bars unique?
How has Element Bars' strategy shifted since its founding?
What are the key factors driving Element Bars' financial success?
Jonathan Miller
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Location

Chicago, Illinois