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Jonathan Pan
Focused on building commerce in games and virtual worlds
Jonathan Pan brings a wealth of experience in corporate strategy, product management, marketing, research, and operations. With a diverse background, including a BA in Philosophy, an MBA in Entertainment, Media, and Technology, and a Real Estate Certificate, he has held positions at some of the world's biggest companies like Amazon, Riot Games, and Ernst & Young. As Head of Strategy and Operations at Amazon, Pan led a team responsible for improving the customer experience across multiple retail categories. Outside of Amazon, he co-founded Ember, an AR and VR gaming company, and served as Entrepreneur in Residence at BRAVe Ventures. In his free time, Pan is an esports instructor at UC Irvine and has served on the Conference Advisory Board at SXSW. With his expertise in digital media and software tools such as UserTesting, Qualtrics, and Contentful, he is currently focused on building an original content team.
Highlights
I thoroughly enjoyed John Nagl's engaging, spicy, and accurate keynote speech at the Connections Wargaming Conference today.
Some highlights:
• Wargames are a great tool for experiential learning and he would use it more, but… • Many wargames are too complicated, even for him, a retired Lieutenant Colonel, with two wars under his belt. Not to mention a Rhodes scholar, former president of a think tank, who co-authored the Counterinsurgency Field Manual, and so on. • The key takeaway for me was to make sure you are building products for your audience, not yourself. In the case of military wargames, the audience is “men and women of action” – primarily military officers, not scholars working at think tanks.
This is something we remind ourselves of often in gaming and tech. We have entire research teams, product marketing teams, and if product teams don’t know their users – they are ngmi. Shout out to Amazon’s “customer obsession” culture and Riot aiming to be the “most player-focused game company in the world” – it’s easy to say “duh” when you’re inside the orbit but it’s maddening when you’re outside and other cultures operate in the opposite manner.
If you are concerned about Chinese algorithms / AI, as manifested in TikTok, you should be very worried about AlphaWar, a Chinese AI bot that specializes in wargames. Supposedly, it has passed the Turing test as well.
Meanwhile, "The People’s Liberation Army Navy (PLAN) has embraced wargaming with an almost religious zeal." PLAN's zeal for wargames + PLA's AlphaWar = scary.
The US has had the technology, capital, and talent lead in building this for years in advance of China but has not acted upon it. We'll do our small part to turn this around.
