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Jonathan Tofel
Founder/CEO at Mission Field • INC. 5000 (3X) • Financial Times Fastest Growing Companies (3X) • DBJ Fast 50 • Business Book Author
Jonathan Tofel is the Founder and CEO of Mission Field, a global innovation, strategy, and insights consultancy.12 With over two decades of experience in the consumer packaged goods (CPG) industry, Tofel has established himself as an entrepreneur at the forefront of innovation for Fortune 500 CPG companies.15
Career Highlights
- Founded Mission Field in August 2012, which has been recognized on the Financial Times America's Fastest-Growing Companies and INC 5000 lists three times.14
- Previously worked as a Partner at GameChanger Products from March 2008 to August 2012.1
- Has experience in marketing and innovation at P&G, Clorox, and the disruptive CPG startup OxiClean, which he helped grow from $20 million to $250 million.1
Expertise and Achievements
- Developed thousands of unique product ideas and formulated, built, and tested more than 200 innovations.1
- Worked with major CPG clients including PepsiCo, Clorox, Kraft-Heinz, Kellogg's, Mondelez, General Mills, and Heineken.15
- Created an entrepreneurial model for CPG innovation that addresses challenges faced by Fortune 500 manufacturers.1
- Co-authored the book "Fire in the Machine: Driving Entrepreneurial Innovation in Large Organizations".15
Education and Specialties
- Holds an MBA in Marketing and Entrepreneurship from the Leeds School of Business at the University of Colorado, Boulder.1
- Specializes in new product innovation, innovation strategy, pipeline development, entrepreneurial strategy, R&D development, and disruptive ideation.1
Jonathan Tofel's approach combines corporate rigor with entrepreneurial agility, making him a sought-after consultant in the CPG industry.23
Highlights
Can Startups Outsmart Giants?
Ever wonder why nimble CPG startups steal hearts faster than legacy powerhouses?
They innovate fearlessly. They listen to consumers and customers. They adapt instantly.
That type of dynamism certainly keeps everyone on their toes!
How will you improve your innovation today?
For over two decades, the team at Mission Field has been at the forefront of innovation in the CPG industry.
We've worked with some of the biggest names, including PepsiCo, Clorox, and KraftHeinz.
Our unique approach has helped reduce the typical product innovation cycle from 3-5 years to just 9 months.
Here's what sets us apart:
→ Entrepreneurial Mindset: We foster an entrepreneurial culture within Fortune 500 environments.
→ Speed and Agility: We focus on rapid prototyping and agile development, ensuring quick turnaround times without compromising quality.
→ ConsumerCentric: Our strategies are always rooted in deep consumer (and shopper!) insights and market research.
→ Global Reach: We've developed, produced and launched products in markets as diverse as the United States, Europe, Latin America, the Middle East, and Asia.
If you're a Director of Innovation looking to bring breakthrough innovtions to market faster, we can help.
We've formulated, built, and tested over 200 innovations, working across more than two dozen categories.
From initial concept to retail test markets, we'll guide you through every step of the process.
Ready to innovate at lightning speed?
Comment 'Innovate' below, and let's start a conversation about how Mission Field can help you achieve your goals.
