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Jonathan Willard

Communications, Sales & Consulting Leader

Jonathan Willard is a professional with a passion for helping leaders and businesses evolve and achieve results.

He has a background in English and Theatre, having studied BA in English and Theatre at University at Albany.

Jonathan also delved into the nuances of speechwriting and rhetoric while studying as a Professor at Hofstra University.

He has held significant roles in various prestigious organizations, including Vice President and Senior Client Advisor at Decker Communications, Global Director of Organizational Communications at J. Walter Thompson Worldwide, and Senior Director at Bonfire Communications.

Jonathan has also contributed his expertise as a Senior Communications Specialist, Principal, and Partner at NYCP.

His circles include influencers, innovators, storytellers, and operators in companies, both established and emerging, reflecting his well-rounded network in the business world.

Highlights

Jul 24 · linkedin

Kickoff speeches, conference keynotes, commencement addresses, awards acceptance speeches - I've had the pleasure of working on a wide variety of event-related communications in H1 2024 with Ben Decker and my colleagues at Decker Communications. Reflecting on all of these prepared remarks, here are 4 takeaways from the best of them:

  1. They began by shaking hands with the audience. Figuratively speaking, that is. For example: "Before I begin my presentation, there's something I want to share with you." They got personal from the beginning. The best speeches connected with the audience right out of the gate. They didn't wait to warm things up.
  2. They inspired. Too often, executive speakers forget that their primary purpose is to inspire. Their content is informative, directive, illustrative, timely - and largely forgettable. The best scripts hit upon the chord of inspiration. They lifted their audiences, if only for a few minutes. But these minutes became memorable.
  3. They weren't too long. Brevity (as opposed to wit) is now the soul of wisdom. Attention spans are shrinking by the second. The best speakers didn’t try to say everything - they focused on connecting as relatable humans, not articulate white-papers. A wealth of information always creates a poverty of attention. The best scripts were crisp and concise and didn't meander.
  4. They wove together a tapestry of SHARPs (Stories, Humor, Analogies, References, Pictures). This is both an acronym and an ethos at Decker. SHARPs are how ideas come to life, how curiosity is invoked. and how hearts and minds are won. SHARPs take work, but the right ones can dazzle. A picture is worth a thousand words, but the right story or metaphor is worth a thousand pictures. The best speeches were filled with memorability anchors from start to finish.

So there you have it: 4 pro-tips from 2024 for better spoken word material. It's truly painful to see how many speakers had all the makings of success - the right title, the right venue, the right event - and the wrong words. Long on information, short on influence. Here's the thing to remember: information is cheap, attention is expensive. When you walk onstage, you've got wads of attention. Don't blow it on a lousy script.

Jan 15 · linkedin

When I was teaching speechwriting at Hofstra University, on the first day of class I would ask the students what their favorite speech was. Invariably, they'd answer MLK's I Have A Dream. The speech represents a transcendent moment in American history and could only have been written and delivered by a transcendent individual. For me, the thread that is woven throughout Dr. King's words is a stubborn belief in the goodness within us all and the need for faith in order to see this goodness clearly. My favorite line: “Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” As resonant in 2024 as it was in 1963.

Jonathan Willard
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Location

Long Beach, New York, United States