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Jonathan Yadegar

Co-Founder at JUMBO TIME WINES

Jonathan Yadegar is a chef and entrepreneur based in Los Angeles, known for co-founding Jumbo Time Wines, a natural wine brand established in 2020 alongside Omar Koukaz. The brand aims to make wine more accessible and enjoyable, featuring playful names and hand-drawn labels to appeal to a younger audience. Jumbo Time Wines has gained traction in the market, expanding its distribution across the United States and focusing on both direct-to-consumer sales and wholesale operations.13

Yadegar's background includes a culinary career that began in a Persian household where food was central to family life. After spending several years in the Midwest, where he developed an interest in beer, he returned to Los Angeles and shifted his focus to natural wine. Prior to launching Jumbo Time Wines, he worked at sweetgreen in various roles, including culinary and supply chain management.24 His passion for connecting people through food and wine led him to create intimate dining experiences before embarking on his venture into winemaking.2

Under Yadegar's leadership, Jumbo Time Wines emphasizes sustainability by using organically grown fruit and minimal intervention in the winemaking process. The brand has received attention for its innovative approach and has plans for further expansion in the competitive wine market.5

Related Questions

What inspired Jonathan Yadegar to transition from beer to natural wine?
How did Jonathan's Persian upbringing influence his passion for food and wine?
What are some unique challenges Jonathan and Omar faced while starting Jumbo Time Wines?
How does Jonathan's background in cooking influence his approach to winemaking?
What makes Jumbo Time Wines' approach to natural wine different from other brands?
Jonathan Yadegar
Jonathan Yadegar, photo 1
Jonathan Yadegar, photo 2
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Location

United States