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Jonathan Yaffe

CEO and Co-Founder at AnyRoad

Jonathan Yaffe is the CEO and Co-Founder of AnyRoad, a leading Experiential Marketing platform.1 He founded the company in July 2013 in San Francisco, along with his brother Daniel Yaffe.3

Professional Background

Jonathan has a diverse background in entrepreneurship and education. Before founding AnyRoad, he worked at Red Bull, where he gained insights into experiential marketing investments.1 His experience there inspired him to create AnyRoad, which helps companies measure and optimize their experiential marketing campaigns for better ROI and growth.2

Education and International Experience

Jonathan holds a BA in Cognitive Science (Neuroscience) from the University of California, Berkeley.2 He has lived in multiple countries, including Brazil, Colombia, Switzerland, the United States, and Japan, and has traveled to 97 countries.1

Other Ventures and Interests

While living in Japan for eleven years, Jonathan:

  • Founded KAIS International School
  • Established the Mirai Institute, Japan's first independent think tank
  • Created Midori.so, a network of creative incubators, co-working spaces, and art galleries12

He also serves on the board of Zero Gap, a nonprofit dedicated to closing the gender gap in business.12

Personal

Jonathan describes himself as a sushi addict and uses the pronouns he/him/his.14 His LinkedIn profile shows that he has over 500 connections and is based in San Francisco, California.2

Highlights

Oct 20 · PR Newswire
66% of Experiential Guest Data Goes Unidentified: AnyRoad Solves that Challenge with New First-Party Data Solution - PR Newswire
66% of Experiential Guest Data Goes Unidentified: AnyRoad Solves that Challenge with New First-Party
Oct 10 · Adweek
Brands Go Experiential to Lock In Loyalty for the Long Run - Adweek
Brands Go Experiential to Lock In Loyalty for the Long Run - Adweek

Related Questions

What inspired Jonathan Yaffe to start AnyRoad?
How did Jonathan Yaffe's experience at Red Bull influence his career?
What are some notable projects AnyRoad has worked on?
How does AnyRoad measure the ROI of experiential marketing campaigns?
What is the Mirai Institute, and what does it do?
Jonathan Yaffe
Jonathan Yaffe, photo 1
Jonathan Yaffe, photo 2
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Experience

CEO and Co-Founder at AnyRoad (July 2013 - Present)
Zero Gap NGO (October 2017 - Present), Mirai Institute (March 2005 - Present)

Education

BA in Cognitive Science (Neuroscience) from University of California, Berkeley

Location

San Francisco Bay Area