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Jonina Skaggs

Co-Founder + Art Director at Skaggs Creative

Jonina Skaggs, a native of Iceland, is the Art Director of Skaggs Creative, a branding agency she co-founded with her partner Bradley. She holds a Master's degree in branding and graphic design, having initially studied architecture.

With a strong background in architecture and graphic design, Jonina has been the driving force behind Skaggs Creative's success, particularly in catering to varied industries like high-tech, hospitality, private clubs, as well as fashion, beauty, and fragrance companies.

Her unique design sensibility blends European aesthetics with American directness, resulting in award-winning branding strategies that are both visually appealing and effective. Jonina's approach involves considering both the macro and micro aspects of design, emphasizing the importance of perspective and proportion.

Apart from her contributions to Skaggs Creative, Jonina has also been involved in academia, teaching marketing and communications at the University of Iceland and offering branding and packaging courses at the College of Arts and Crafts in Northern Iceland.

Jonina's educational background includes an MFA in Graphic Design from the Academy of Art University and studies in Interior Engineering and Architecture from Fachhochschule Trier. Her extensive experience as an Art Director at Skaggs Creative and prior roles in notable agencies like Wang Hutner and Hermann and Valentiny have helped shape her into a respected figure in the branding and design industry.

Jonina Skaggs
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Location

New York, New York, United States