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Jonna Toikka
Leadership, Strategy, Sales | Ex-Google Leader | Technology, AI, Digital Transformation | Certified Board Professional
Professional Background
Jonna Toikka is a dynamic business leader who has carved a niche for herself over the past 20 years in international online sales and marketing leadership. With a growth-oriented mindset, Jonna has influenced various facets of the digital marketing landscape, particularly during her time at Google where she held pivotal roles such as Country Lead for Google Ads and Industry Leader for Agencies and Ecosystem Partners. Her extensive leadership experience extends beyond Google, as she has also served as the Head of Digital Integration at Aegis Media, and has played significant roles within other notable firms including Wunderman and TBWA equila.
In addition to her vast professional experience, Jonna has demonstrated her strategic thinking and decision-making abilities as a former Board Member at Toivo Group Oyj and Chairman of the Board at MARK, The Finnish Marketing Association. Her career showcases her adaptability and eagerness to drive progress, collaborating closely with teams and partners to navigate the rapidly changing digital landscape.
Education and Achievements
Jonna's academic background is anchored in her Master of Science in Economics and Business Administration degree obtained from Helsingin Kauppakorkeakoulu, which has been essential in shaping her analytical mindset and strategic approach to business challenges. Early in her life, she also laid the foundation for her educational journey by attending Kirkonseudun ala-aste.
Jonna is not only a professional but also a lifelong learner who embraces health, wellness, sports, and coaching. Her passion for these areas is reflected not only in her personal pursuits, like marathon running, but also in her professional roles where she advocates for incorporating technology to enhance health and wellness initiatives.
Achievements
Jonna Toikka has an impressive track record of achievements across various sectors in the marketing and technology industry. As a leader at Google, she has driven innovative campaigns and growth strategies that have significantly impacted the online marketing space. Her leadership in digital integration at Aegis Media transformed the way agencies approached media buying, which subsequently raised performance metrics and client satisfaction levels. Furthermore, her work with prominent brands like Wunderman has showcased her ability to harness creative strategies that lead to substantial client successes.
In addition to her corporate accomplishments, her role as Chairman of the Board at MARK highlights her commitment to the marketing community in Finland, resulting in initiatives that have pushed the industry forward. Jonna has successfully bridged gaps between technology and marketing, demonstrating how advancements can optimize strategies to foster health and wellness.
Jonna Toikka continues to inspire those around her through her dedication to growth, innovation, and the integration of technology in everyday practices. Her leadership in the business world is complemented by her personal passion for fitness and lifelong learning, making her a well-rounded and respected figure in the industry.
Highlights
After an amazing 12,5 years in leadership roles at Google, it is time for me to move on. As a runner I love the saying: "Every finish line is the beginning of a new race." And that starts by celebrating the performance and summarizing the main learnings. I believe life is a growth journey, and here are some of the key ingredients I found useful during my time at Google:
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Bold agenda and thinking 10x. If your objectives are not uncomfortably exciting, they are not big enough. There is a thin line between unrealistic and bold enough. As a leader, I like to ask myself regularly, what if there were no boundaries, how much could we grow? Could we aim even higher? If yes, what should we do differently?
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Continuous learning of individuals and companies. The world is on fast-forward and so should the learning of organizations. This requires a culture where growth is not a privilege but a requirement, and where experimentation is an essential part of every process. Do you have a learning agenda personally? What about the learning agenda for your company, e.g. do you increase innovation by sharing enough across the teams and organizations?
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Embracing AI. AI is a bigger shift than we can imagine. It requires a systematic journey. Most of us have used AI for quite some time, embedded in everyday tools. To get the next level of benefits, one needs to invest in data quality and accessibility, and have clear use cases connected with business objectives. Do you have an owner for your company-level AI plans? How is AI connected with your business strategy?
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Diversity, inclusion and wellbeing. Diverse organizations where people feel included outperform the ones that don’t focus on these important topics. Thus, inclusion and diversity should be part of every leaders’ agenda. So should also wellbeing since life is a marathon rather than a sprint. Do you recruit culture-adds or culture-fits? Do you spend time every week on your own and the team's wellbeing?
My warmest thanks and gratitude to all the brilliant, kind and fun Googlers, customers and partners I have had a privilege to work with. I couldn’t be more proud of what we achieved together. I will spend the next months on running paths and thinking about what to do next. Happy to have coffee chats on various topics!
Ihminen on onnellinen, kun oppii jatkuvasti jotain uutta niin itsestään kuin ympäröivästä maailmasta. Sain mahdollisuuden osallistua Virta Openiin ja pohtia, miten käytän energiaani tehokkaammin, lataudun laadukkaammin ja onnistun entistä paremmin johtajana, puolisona, äitinä ja maratoonarina. Monta pientä oppia perusarkipäiviin: mm. syö vieläkin enemmän aamulla ja hitaassa taukokävelyssä on yllättävää voimaa. Unelma muuttuu tavoitteeksi suunnittelulla ja tavoite realisoituu kalenteroimalla.
Jäin pohtimaan: Moni yritys puhuu henkilöstöstä tärkeänä resurssina, mutta resurssin kokonaisvaltainen kehittäminen harvoin nousee strategiselle tasolle. Osaavista työntekijöistä käydään yhä kovempaa kilpailua. Olisiko nyt aika lähteä laskemaan auki hyvinvoinnin merkitys yrityksen menestykselle ja nostaa työntekijöiden hyvinvointi strategisesti merkittäväksi? Mitä mieltä sinä olet? #virtaopen
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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