Sign In

Joost Bakker

Brand Vader & Concept Creative @Coolblue - Freelance Creative @Designbakery.nl

Joost Bakker is the Brand Vader | Concept Creative | Creative Director at Coolblue, a position he has held since September 2011.1 He is responsible for maintaining brand consistency, creativity, and the distinctive blue identity of Coolblue.1 His role involves:

  1. Advising colleagues on brand-related questions
  2. Providing tools for brand consistency
  3. Working on projects to convey the brand effectively

Bakker's career at Coolblue spans over 15 years, starting as a Visual/Interaction Designer in 2007.1 He has held various positions within the company, including Brand Manager and Teamleader Design & Video.1

Key achievements and responsibilities:

  • Developed the Coolblue Blueprint & Brand Values
  • Led the transcreation of the German Coolblue brand
  • Conceptualized and managed Coolblue Radio
  • Designed Coolblue websites, shops, offices, stores, and logistics centers
  • Created concepts for commercials, events, experiences, and packaging
  • Organized Coolblue parties, recruitment events, and hackathons

Bakker is also the founder of Designbakery, a freelance design business he runs alongside his work at Coolblue.12 He has a Bachelor's degree in Communication & Multimedia Design from Hogeschool Rotterdam.1

Highlights

Jun 22 · officelovin.com
Check Out the Playful Offices of Coolblue - Officelovin
Check Out the Playful Offices of Coolblue - Officelovin

Related Questions

What are some of Joost Bakker's most notable projects at Coolblue?
How did Joost Bakker contribute to the rebranding of Coolblue?
What is the significance of the "Brand Vader" title for Joost Bakker?
How does Joost Bakker balance his role as Creative Director with his freelance work at Designbakery?
What are some of the creative challenges Joost Bakker has faced at Coolblue?
Joost Bakker
Joost Bakker, photo 1
Joost Bakker, photo 2
Add to my network

Location

The Randstad, Netherlands