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Jordan Bromley
Manatt Entertainment Group Leader
Professional Background
Jordan Bromley is a leading figure in the realm of entertainment law and artist advocacy, currently spearheading Manatt’s entertainment transactions and finance practice. With an astute understanding of the evolving landscape where artists are viewed as entrepreneurs and brand ambassadors, Jordan works diligently to support and protect the diverse activities of creators on a global scale. His career is marked by a commitment to recognizing talented individuals and companies, while developing strategic avenues for their long-term success and safeguarding their interests through adept negotiation and comprehensive contractual agreements. His expertise encompasses structuring global distribution networks and tours, enforcing trademarks, and securing opportunities in emerging markets.
As a staunch advocate for creators' rights, Jordan has made significant contributions to legislation and policy that affect the music industry. His role on the Board of Directors of the Music Artists Coalition highlights his dedication to advancing the rights of artists, especially during challenging times such as the COVID-19 pandemic. He has played an instrumental role in raising awareness and advocating for economic relief measures for creators. His involvement in connecting artists with activism surrounding the passage of the Save Our Stages Act is a testament to his commitment to the live music sector, empowering venue operators and talent representatives during crises.
One of Jordan's notable achievements includes being a key player in the negotiations among the RIAA, NMPA, SAG AFTRA, AFM, IATSE, and other stakeholders concerning California’s AB5 employment law, leading to the enactment of AB2257 in fall 2020, which provided clarity and protections for music workers and their employers.
In addition to his strong advocacy and legal expertise, Jordan is recognized for his thought leadership in areas such as the streaming economy and emerging music markets. He frequently shares insights on how artists can harness the power of their brands and operate as “global CEOs”. His expertise has garnered attention, with his opinions and writings featured in prestigious publications including Billboard, The Hollywood Reporter, Rolling Stone, The Wall Street Journal, Entrepreneur, Newsweek, The Guardian, The Hill, and the Financial Times.
Education and Achievements
Jordan's educational journey is foundational to his career. He earned his Doctor of Law (J.D.) with a focus on Arts, Entertainment, and Media Management from Brooklyn Law School, where he acquired the legal acumen necessary to navigate the complexities of the entertainment industry. His foundational studies began with a Bachelor of Arts (B.A.) in Creative Writing from the University of Southern California, where he honed his skills in storytelling and expression—essential tools for any advocate for artists and creators.
Before he embarked on his legal career, Jordan co-founded Golden Mean Management, a Bay Area rap label and management company that emphasized marketing and distribution. This experience deepened his understanding of the intricacies involved in managing and promoting creative talent. Additionally, he co-founded Hip Hop Congress, an international nonprofit organization leveraging the art of hip hop to inspire civic engagement and social awareness among young people, illustrating his long-standing dedication to using music as a means of positive change.
Achievements
- Leadership in Entertainment Law: As the current leader of Manatt’s entertainment transactions and finance practice, Jordan exemplifies excellence in supporting creators across various sectors of the entertainment industry.
- Advocacy for Creators' Rights: Through his position on the Board of Directors for the Music Artists Coalition, Jordan actively champions initiatives promoting economic relief and rights for artists, particularly during times of crisis, such as the COVID-19 pandemic.
- Impactful Legislation: His involvement in the negotiations regarding California’s AB5 employment law, culminating in the passage of AB2257, addresses the rights of music workers and sets a precedent for labor relations in the creative industries.
- Thought Leadership: Jordan is a recognized voice in the conversation surrounding the streaming economy and emerging markets, offering guidance on how artists can thrive as CEOs of their own brands. His published work and media commentary have reached audiences far and wide, helping to educate and inform stakeholders in the music industry.
- Innovative Management Practices: By co-founding Golden Mean Management and Hip Hop Congress, Jordan has contributed to innovative practices in the management and promotion of artists, all while fostering social change through music.
Jordan Bromley’s commitment to the entertainment industry, his nuanced understanding of the legal landscape affecting creators, and his passion for advocacy position him as a formidable force in shaping the future of music and arts. As creators continue to evolve into multifaceted business and cultural leaders, professionals like Jordan play a critical role in equipping them with the necessary tools to navigate this complex and dynamic environment.
