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Jordan Fragen

Esports, Data, Stories @ GamesBeat

Jordan Fragen is a writer for GamesBeat at VentureBeat, specializing in the esports and gaming industry. Based in Los Angeles, he combines his expertise as a data analyst with a passion for storytelling, focusing on social media, content strategy, and video analytics. His background includes a Bachelor of Arts in Neuroscience and Science in Society from Wesleyan University.

Professional Experience::

  • Current Role: Writer at GamesBeat, where he covers various aspects of the gaming and esports sectors.
  • Previous Roles:
    • Worked at The Esports Observer, producing data-driven content that significantly boosted engagement on social media.
    • Served as a Brand Analyst at gnet agency, contributing insights into esports trends for AAA video game trailers.
    • Interned at Tubular Labs, analyzing media data to enhance client reports.

Skills and Interests:: Jordan is proficient in tools such as Stata, R, Python, SQL, and Google Analytics. His interests include video games, esports, comic books, and cosplay. He is known for his ability to translate complex metrics into actionable insights for businesses in the gaming industry.

Online Presence:: He is active on LinkedIn and Twitter, where he shares insights and engages with the gaming community. His work often highlights trends and developments within esports, reflecting his commitment to the industry's growth and sustainability.

Highlights

Aug 21 · linkedin

Yesterday, Firaxis Games debuted gameplay for Civilization VII and its February 11, 2025 release date at Gamescom 2024. In its presentation, the developer announced 3 firsts for the series:

1️⃣ Creative Director Ed Beach introduced the new Ages mechanic that will have players blending cultures as they advance in time.

This is new for the franchise, which previously saw players selecting a single world leader and civilization to guide through history. However, other recent 4X competitors - specifically SEGA's Humankind and the upcoming Ara: History Untold from Xbox Game Studios Publishing - have explored similar concepts. As a fan with over 1,000 hours in Civ V and Civ VI, I'm excited to see Firaxis and 2K's take.

2️⃣ Gwendoline Christie - best known for portraying Brienne of Tarth - will serve as Civ VII's narrator. She's not the first female narrator across the franchise (s/o to Fryda Wolff and 2014's sci-fi spinoff Civilization: Beyond Earth), but she is the first for the main line titles. She joins fellow Game of Thrones Alum Sean Bean, William Morgan Sheppard and Leonard Nimoy who previously held the role.

3️⃣ Alongside its February 2025 release date, Civilization VII is launching on PC and consoles simultaneously. Before now, the series has traditionally been PC-first.

Civilization VII launches on PS5, PS4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam and the Epic Games Store on February 11, 2025.

More details on the Ages mechanic and its impact on blanacing Civ VII: https://lnkd.in/gExT4R5f #civvii #civilizationvii #gamescom #gamescom2024 #4xStrategy #Civ7 #Civilization7

Jul 25 · linkedin

Deadpool and Wolverine hits theaters this Friday and gaming is a key part of the film’s final marketing push.

Marvel Studios has partnered with a number of top gaming property to promote the film. Of course, hashtag #DeadpoolAndWolverine is taking full advantage of games based on Mavel IP, but its also crossing over into other properties.

The full list includes:

🎮 Xbox ⛏️ Epic Games’ Fortnite 🃏 Second Dinner and Nuverse Games’ Marvel Snap 🛟 Scopely’s Marvel Strike Force 🥊 Kabam’s Marvel: Contest of Champions 🧩 505 Games’ Marvel Puzzle Quest

These activations range from cheeky controllers (complete with a billboard in Alberta, CA) and brand social media takeovers to a creator esports tournament and movie ticket giveaways. This variety highlights how critical it is for marketers to put in maximum effort to understand each gaming audience.

Did I miss any? Which gaming activation was your favorite?

#Marvel #gamesmarketing #marketing #movies #xbox #fortnite #MarvelSnap #creatoreconomy #creators #esports

Related Questions

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How did Jordan Fragen transition from data analysis to writing about esports?
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Jordan Fragen
Jordan Fragen, photo 1
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Experience

GamesBeat Writer at VentureBeat since September 2022
Senior Market Analyst, Esports at Newzoo (June 2021 - June 2022), Freelance Writer at Esports Insider (June 2022 - September 2022)

Education

Bachelor's Degree in Neuroscience and Behavior, Science and Society from Wesleyan University (2012 - 2016)

Location

Los Angeles, California, United States