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Jordan LeBaron

Director, Marketing Channels & Planning at REI

Jordan LeBaron is currently the Divisional VP, Marketing Channels at REI, based in Seattle, Washington.2 He has a long and successful career in marketing, particularly in the outdoor retail industry.

Jordan's career at REI spans over a decade, with progressive roles including:

  • Divisional VP, Marketing Channels (February 2023 - Present)
  • Divisional Vice President, Channels, Planning & Analytics (June 2021 - February 2023)
  • Director, Marketing Channels & Planning (March 2019 - May 2021)
  • Director, Performance Marketing, Analytics, & Planning (November 2016 - March 2019)
  • Sr. Manager, Performance Marketing (October 2015 - November 2016)
  • Manager, Internet Marketing (April 2011 - October 2015)2

Prior to REI, Jordan worked at Adobe Systems as a Manager of Consulting and at Omniture, Inc. as a Senior Consultant.2 He has been recognized for his leadership skills, receiving the REI Leadership Award in 2015.2

Jordan's expertise lies in search engine marketing, performance marketing, and analytics. He is known for his skills in managing teams and providing the necessary tools for project success.2 His background includes over 10 years of involvement with search marketing, working at both agency and client-side levels.1

In his personal life, Jordan enjoys outdoor activities such as skiing and cycling, as well as spending time with his family.1

Highlights

Mar 10 · latimes.com
No Tidy Stereotype : Polygamists: Tale of Two Families
Feb 12 · sempdx.org
Jordan LeBaron - SEMpdx

Related Questions

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Jordan LeBaron
Jordan LeBaron, photo 1
Jordan LeBaron, photo 2
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Location

Seattle, Washington