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Jordan MacAvoy

Empowering entrepreneurship @ TalPoint.com

Jordan MacAvoy is a seasoned professional with a background in marketing, business development, and communications.

He holds a Bachelor of Science in Communications from Boston University, showcasing his strong educational foundation.

Jordan has held key positions in various organizations, including Vice President Marketing and Business Development at Reciprocity, Inc, Advisor at Independent, Vice President Marketing at Ujet, and Vice President of Marketing at Fundbox.

His career also includes pivotal roles such as Director of Business Development at Intuit, Director of Business Development, Services at Demandforce, Senior Marketing Manager at Piczo, and Senior Manager, Marketing and Business Development at Peerflix.

Furthermore, Jordan MacAvoy brings entrepreneurial experience as Co-Founder at Theranova, Llc and Research Analyst at the same organization.

Jordan's diverse professional journey has equipped him with a comprehensive skill set and strategic insights into marketing and business development.

Highlights

May 2 · linkedin

If something happened and 1/3 of American were impacted would you call it a material event?

UnitedHealth Group's CEO Andrew Witty revealed that the cyberattack on its subsidiary, Change Healthcare, potentially compromised the data of nearly 1/3 of Americans. Costs are expected to hit $1.6 billion in 2024. UH doesn't consider this a material event.

BTW, the SEC definition of material is as clear as mud. Information is considered "material" if there is a substantial likelihood that a reasonable investor would consider it important in making an investment decision.

More interesting here is that the company was compromised via a 3rd party vendor relationship, but also is a 3rd party vendor. The web of relationships in the business graph around risk and information/cyber security is incredible. It's already a top priority, but will only be increasing in the years to come.

May 2 · linkedin

While President Biden’s recent National Security Memorandum on Critical Infrastructure Security and Resilience presents a comprehensive strategy to safeguard our essential systems, its real-world impact hinges on successful implementation—not the government's strength.

Moving from policy to practice can be mired in bureaucratic inertia, lack of clear guidelines for enforcement, and insufficient funding. We've seen this with CMMC where some organizations moved very quickly to get in line (at a very expensive $ cost), while most waited for the government to actually issue clear guidance, and many are still waiting. For CMMC, it's still murky, but we know 2025 is the year and we know contracts will be on the line.

This is going to be true for AI regulation as well. If you're building AI into your product or taking and AI first approach, you'll want to include security in the design vs. having to go back and clean up tech debt and insufficient controls.

Just my 2 cents.

Read the full memorandum here:

Jordan MacAvoy
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Location

San Francisco, California, United States