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Jordan McGee
Strategic Communications Pro
Professional Background
Jordan McGee is a highly skilled strategic communications professional with over 15 years of experience across diverse sectors, including public, private, and non-profit organizations. Throughout her remarkable career, Jordan has served prominent roles with influential entities such as the White House, the Federal Communications Commission (FCC), a national airline, and a global design firm, Gensler, where she currently reigns as the Southeast Regional Public Relations Director.
In her current capacity, Jordan facilitates extensive media outreach for eight offices in her region, while also being actively involved in firmwide communications to enhance project visibility across the globe. A seasoned expert in media relations, she has successfully generated over $30 million in earned media publicity for her clients, showcasing her effectiveness and prowess in securing significant media placements in leading publications such as the Wall Street Journal, New York Times, and Washington Post, as well as notable appearances on platforms like CNN and Fox News.
Prior to her role at Gensler, Jordan was the Director of Education and Outreach for the Smithsonian-affiliated National Atomic Testing Museum, where she oversaw the museum’s educational initiatives as well as media relations efforts. This role allowed her to combine her passion for communication with a mission essential to education and public engagement. Additionally, she held a vital position as the Director of Corporate Communications at Allegiant Air, leading comprehensive company messaging that spanned from internal communications to outreach with customers, media, and government officials. Here, she crafted the company’s crisis communications strategy, ensuring preparedness and effective response to incidents, while also overseeing content for the in-flight magazine.
Jordan's earlier career showcased her commitment to journalism and public service, beginning with significant roles in media relations at both the White House and FCC. Her experience in these high-stakes environments, combined with her consultancy work across various industries, enhances her adaptability and insight in navigating the landscape of strategic communications.
Education and Achievements
Jordan McGee possesses a strong academic background in journalism, holding a Bachelor of Arts (B.A.) degree from Columbia College Chicago and a Master of Arts (M.A.) from the University of Missouri-Columbia. This education has provided her with a solid foundation in the principles of effective writing, media relations, and communication strategies, which she has leveraged throughout her career.
Her impressive contributions to the field of public relations are underscored by a variety of leadership roles. Apart from her current directorial position in public relations, Jordan has been a Principal at Mostly Harmless Communications, where she provided strategic advisement to her clients. She began her career as an Education Specialist at the Ayn Rand Institute, and her journey included roles that honed her skills in both corporate communications and educational outreach.
Through her professional journey, Jordan has become well-known for her exceptional skills in strategic and creative writing, crisis communication, media training, internal communications, and government relations. Her extensive repertoire of expertise has not only positioned her as a leader in her field but also a trusted partner for organizations seeking to bolster their media relations and public engagement efforts.
Key Achievements
Jordan McGee's career is marked by a series of notable achievements that reflect her talent for securing impactful communications outcomes. Here are a few highlights:
- $30 Million in Earned Media: Jordan's adeptness in securing media placements is evidenced by the impressive $30 million in earned publicity value she has cultivated for her clients, establishing her as an industry leader in media relations.
- Significant Media Coverage: Her work has resulted in coverage in distinguished publications including the Wall Street Journal, New York Times, and numerous other influential media outlets, further illustrating her capacity to position clients effectively within the media landscape.
- Crisis Communications Expertise: As Director of Corporate Communications at Allegiant Air, Jordan implemented a robust crisis communications response plan that ensured efficient messaging during critical times, thereby protecting the company's reputation and stakeholder relationships.
- Leadership in Internal Communications: At Gensler, her leadership in internal communications for significant projects like the $9.2 billion CityCenter showcases her ability to manage complex communications among diverse stakeholders effectively.
- Educational Outreach: Jordan's commitment to education, demonstrated through her work at the National Atomic Testing Museum, successfully engaged public interest and supported educational initiatives, enhancing the museum's impact within the community.
- Presidential Press Advance: Her experience as a Press Advance Intern at the White House underscores her foundational role in political communications, providing her with unique insights into the operations of national-level communication strategies.
As Jordan McGee continues to expand her influence within the field of strategic communications, her dedication to professional excellence and her vast experience remain evident. By effectively bridging the gap between communication strategy and public perception, Jordan is undeniably a prominent figure in her industry and an inspiring leader for aspiring public relations professionals.
