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Jordan Shamir

Co-Founder - Yofi

Jordan Shamir is the CEO and Co-Founder of Yofi, a customer identity platform that helps brands prevent bots and create meaningful relationships with their customers.13 He founded Yofi (formerly known as BotNot) in June 2021 along with his brother Alex Shamir and Andrew Stetsenko.25

Prior to founding Yofi, Jordan had a diverse professional background:

  • He worked at IBM for nearly five years, most recently as a Senior Product Manager focusing on migration and resiliency for IBM Cloud IaaS.16
  • He holds an MBA from the University of Michigan and a Bachelor's degree in Business Administration from Babson College.1
  • He briefly worked in investment banking but realized his passion lay elsewhere.3
  • He has experience in product management, business development, and marketing across various organizations.16

Jordan's entrepreneurial journey with Yofi was inspired by his and his co-founders' experiences as former "botters" themselves. They recognized the growing problem of bots and fraudsters skewing brand data in online retail, which led them to create a solution to help brands better understand their true customers.23

In October 2022, Yofi announced its official launch following a pre-seed funding round, with the platform aiming to provide sophisticated customer, marketing, and product recommendations for brands.2

As of January 2025, Jordan continues to lead Yofi as its CEO, working to stop return abuse and retail shrinkage.4

Highlights

Nov 18 · theorg.com
Jordan Shamir - CEO & Co-founder at Yofi - The Org
Nov 19 · starterstory.com
How These Former Resellers Built A $120K/Year Tool To Combat ...
Apr 28 · music.amazon.com
A Conversation with Yofi Co-Founder Jordan Shamir | Michigan ...
Mar 23 · youtube.com
THINK Business LIVE: Jordan Shamir--Co-founder Yofi AI - YouTube
THINK Business LIVE: Jordan Shamir--Co-founder Yofi AI - YouTube
Oct 4 · businesswire.com
Yofi Officially Launches Following Close of Pre-Seed Funding Round
Oct 4 · forbes.com
Yofi Raises $1.5M To Make Customer Identity Central To The Retail ...
Yofi Raises $1.5M To Make Customer Identity Central To The Retail ...

Related Questions

What inspired Jordan Shamir to start Yofi?
How did Jordan Shamir's experience at IBM influence his career?
What are some of the challenges Jordan Shamir has faced as a founder?
How does Yofi's platform work to prevent bots and fraud?
What industries has Yofi primarily focused on?
Jordan Shamir
Jordan Shamir, photo 1
Jordan Shamir, photo 2
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Location

Austin, Texas Metropolitan Area