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Jordan Vader
Creating Strategic Partnerships | Maple Leafs | Raptors | Raptors Uprising | Toronto FC | Live Nation
Jordan Vader is the Senior Vice President of Global Partnerships at MLSE (Maple Leaf Sports & Entertainment Partnership), based in Toronto.13 As a key executive in the organization, Vader is responsible for overseeing and developing strategic partnerships for MLSE's various sports properties.
Professional Background
Jordan Vader has established himself as a prominent figure in the sports business industry, particularly in the realm of partnerships and sponsorships. His role at MLSE involves managing relationships with major brands and securing lucrative deals for the company's sports teams and venues.
Recent Achievements
One of Vader's notable recent accomplishments was announcing a landmark partnership between MLSE and Mondelez Canada. Starting from the 2024 NHL season, the iconic OREO brand will be associated with MLSE's properties, demonstrating Vader's ability to secure high-profile sponsorships.2
Long-term Partnerships
Vader has also been involved in maintaining long-standing partnerships for MLSE's properties. For instance, he highlighted the 15-season partnership between Toronto FC and BMO, emphasizing the importance of founding partners in the club's history.4
Network and Influence
With over 500 connections on LinkedIn, Jordan Vader has built a substantial professional network in the sports and entertainment industry.1 His work is recognized by colleagues, as evidenced by recent acknowledgments of his team's efforts in partnership development.5
Jordan Vader's role at MLSE places him at the forefront of sports business in Canada, working with major leagues like the NHL and MLS through MLSE's various team ownerships. His expertise in global partnerships continues to shape the commercial landscape of professional sports in Toronto and beyond.
Highlights
I’m thrilled to announce that Toronto FC and BMO have partnered to launch the first Women in Soccer Fellowship program in Canada. This incredible program, which will start ahead of the 2023 season, represents an opportunity to increase the number of women working in professional soccer by opening an avenue to gaining valuable experience from the various team operations units within Toronto FC, while also providing opportunities to learn from leaders across the club. MLSE is grateful to have a partner like BMO that shares the vision of an equitable, diverse and inclusive sport and willingness to help bring these initiatives to life. The next generation of soccer players, coaches and now executives has never been brighter in Canada, thanks to partnerships like this.
Check out www.TFCWomenInSoccer.com for more program and application details.
Cameron Fowler Catherine Roche Sonya Kunkel Bill Manning Chris Shewfelt Alexandra Gillan Jenna Tharani Teri Dennis-Davies, J.D.
For 15 seasons, every player and great moment in Toronto FC history has been tied together with our founding partner BMO. We're thrilled to have agreed to a 10-year renewal and expansion of this partnership focused on initiatives to grow the game of soccer and provide more avenues for women and girls to learn, play and coach. This new partnership ensures that BMO remains featured prominently on the Toronto FC kit and that the home of Toronto FC continues to be named BMO Field. To the next 10 exciting years in partnership!
Cameron Fowler Catherine Roche Sonya Kunkel Amy C Potter Jenna Tharani Alexandra Gillan Bill Manning Chris Shewfelt Jessica Marchello Morgan Todd Tanya Mruck Justin Bobb
