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Jordan Weil
Group Strategy Director at Ogilvy
Jordan Weil is a Group Strategy Director at Ogilvy, a prominent advertising agency.13 Based in New York, Jordan has over 500 connections on LinkedIn, indicating a strong professional network in the industry.1
Professional Background
Before joining Ogilvy, Jordan Weil gained experience at several other notable companies in the advertising and marketing sector. His previous roles include positions at:
- Verizon
- BBDO
- Droga5
- FCB (when it was known as DraftFCB)3
This diverse background in both client-side and agency environments likely contributes to Jordan's strategic expertise in his current role at Ogilvy.
Online Presence
Jordan maintains a professional online presence, including:
On his website, Jordan previously published content related to his field, including "This Week in Strategy." However, this series is currently on hiatus as of the last update.2
Jordan Weil's experience across multiple top-tier agencies and brands positions him as a seasoned professional in the advertising and marketing strategy field, now applying his expertise as a Group Strategy Director at Ogilvy.
Highlights
It was such a privilege to speak at the World Economic Forum New Champions’ leadership event in New York. We had a great session on humanizing brands: why, how, and when (spoiler alert: as soon as possible!)
It's 2024 in advertising so of course the first thing I did was ask AI. The answer was...disappointing and maybe what you'd expect a LinkedIn "thought leader" to say. Thankfully, it seems there's still a role for humans in humanizing brands.
Want to learn more? Let's talk!
Major thanks to Srivani Chatti (she/her) Julia (Bouron) Devos and Roberta Alimonda and the whole team at WEF for making this possible!
Gen Z certainly didn't kill the funnel. If anyone, Daniel Kahneman did. Or Byron Sharp.
We use the funnel because it's an easy way to organize messages, not because it's effective at driving action. There is at least 30 years of empirical advertising research demonstrating that it is a poor predictor of actual consumer behavior.
Marketing cannot "pull" people down the funnel. It builds salience and primes audiences to choose our brand when they're in a purchase mindset.
Read "Thinking Fast and Slow". Read "Decoded" by Phil Barden. Read "The Long and the Short of It" by Binet & Field. Don't read this article expecting revelations.
