Sign In

Jordie van Rijn

Independent email marketing and eCRM consultant

Jordie van Rijn is a seasoned online marketing consultant with extensive experience in the field, specializing in email marketing and marketing automation.

With a strong emphasis on email marketing and marketing automation, Jordie excels in collaborating with professionals across various domains such as marketers, C-suite executives, and IT teams.

Jordie has a wealth of expertise in online marketing strategy, email and marketing automation software selection, campaign management, speaking engagements, and training sessions.

Having provided his valuable insights to renowned companies like Scania, KLM, Unilever, AEGON, CZ, FNV, and NRC Media, Jordie is a sought-after consultant in the industry.

Currently serving as an independent email marketing and Marketing Automation consultant at eMailMonday, Jordie has previously served as the Founder and Chief at emailvendorselection.

Highlights

Aug 28 · linkedin

𝗨𝘀𝗲 𝘁𝗵𝗶𝘀 “𝗴𝗼𝗹𝗱 & 𝗴𝗼𝗻𝗲” 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗲𝗺𝗮𝗶𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 👇

What should your emails be about?

A rule of thumb to get your emails opened and read. Using 80% “golden topics” - the ones you know your audience will respond to and 20% surprise / new topics.

Rotate the golden topics and switch them up where you find surprise items working well. Review every 3-6 months.

Aug 27 · linkedin

Your newsletter is hiding a complete #contentengine 💪 👇 here’s how to do it + trick to endless content. 👇

👉 𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲: 1. 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 2. Tease the takeaways pre-send on Linkedin / twitter 3. Use it as Youtube script 4. Condense main takeaways into a Twitter threads & carousel 5. Write tweets from main ideas

  1. Copy / paste to IG and LI
  2. Read the tweets for reels / short video

You see a lot of creators start with “rechanneling” content from a podcast or long video. That isn’t for everyone, this is.

Creation begets creation.

And nothing is more satisfying than writing a newsletter, then looking at the newsletter and see 7-9 pieces of content.

Here is the trick to make it into an endless supply: 💡 Use all the things you cut out of your newsletter while writing. These are new starts for additional content 💡Check how the posts do, the ones that kill are the ones you can repeat a month or two later.

👉 Agree? 👉 If you do, let me know, how do you repurpose? any tips ?

#contentmarketing #newsletteroperations #marketingautomation

Jordie van Rijn
Add to my network

Location

Houten, Utrecht, Netherlands