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Jos Davies
Global Head of Marketing at Black Tomato
Professional Background
Jos Davies is an entrepreneurial senior marketeer with nearly a decade of experience specialized in luxury brand marketing and communications. Over the years, Jos has cultivated a strong understanding of the nuances of engaging high net worth clients and luxury consumers, expertly navigating the intricacies of digital brand communications, acquisition marketing, and performance marketing.
Currently, Jos serves as the Global Head of Marketing & PR at Black Tomato, a leading luxury travel brand that caters to the selective needs of affluent travelers worldwide. Under his leadership, Black Tomato has successfully distinguished itself in the travel sector, thanks in part to Jos’s high-level creative thinking, strategic insight, and knack for storytelling.
Prior to rising to this significant position, he was the PR & Partnerships Manager at Black Tomato, where he honed his skills in building strategic alliances and fostering relationships with key partners, enhancing the brand's visibility and presence in the luxury travel market.
Jos began his professional journey at Coutts, where he first gained invaluable experience in the finance industry as a Private Wealth Management Graduate. He moved up to become the Marketing, PR & Business Development Executive at Coutts, further accumulating expertise in managing brand communication and public relations for one of the oldest and most respected private banks in the UK. His role encompassed conducting market research, developing creative marketing strategies, and overseeing high-stakes PR campaigns aimed at drawing in ultra-high-net-worth clients.
Jos's ability to deliver and implement award-winning campaigns for luxury brands has positioned him as a leader in the market. He possesses an innate understanding of how luxury brands translate in a digital environment and has successfully adapted traditional marketing strategies to fit contemporary digital trends, ensuring luxury brands maintain their exclusivity while reaching a broader audience through digital platforms.
Education and Achievements
Jos’s academic background is as impressive as his professional one. He graduated with a BA in Geography from the University of Newcastle-upon-Tyne with a commendable 2:1 degree. This solid educational foundation provided him with a comprehensive understanding of geographical contexts and how they intersect with social trends, skills that are particularly useful in marketing luxury goods and services that often depend on geographical nuances.
Jos's early education at Charterhouse School further established a strong educational base, and it is here that he first developed the critical thinking and analytical skills that would later define his professional success.
His career milestones are accentuated by numerous award-winning marketing campaigns that have set benchmarks in the luxury travel industry, showcasing his innovative approach and strategic thinking in a competitive landscape.
Achievements
Throughout his career, Jos has been recognized for delivering excellence and innovation in marketing and PR within the luxury sector. He has played a pivotal role in launching successful digital marketing campaigns that resonate with both audiences and stakeholders alike. His unique ability to blend traditional marketing with modern digital strategies has led to a significant increase in brand engagement and customer acquisition, making him a go-to expert for brands looking to enhance their market presence.
Jos's contribution to enhancing the brand equity of luxury organizations, particularly in a digital context, not only showcases his marketing prowess but also his deep understanding of luxury consumers' behaviors and preferences. His commitment to continuous learning and adaptability in an evolving market ensures that he remains at the forefront of marketing innovation, especially in terms of how brands communicate with high-net-worth clients in a digital-first world.
