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José Piñero
The Top Coach for Hispanic Professionals in the U.S. Delivering career acceleration coaching, seminars & cohort programs. Trusted by Google, Meta, Amazon, Microsoft, Merck, AT&T, Nike, Walmart, NBC, Citi & Lilly leaders.
José Piñero is the Executive Chairman and Co-Founder of TechPass, a platform dedicated to transforming the college-to-career tech talent pathway by providing diverse college students with a structured roadmap to secure their first job in the tech industry. He has held this position since March 2022.1
Professional Background
- CEO and Co-Founder of a startup studio currently in stealth mode since May 2021.
- Former Vice President of Marketing at JumpCrew from June 2022 to April 2023, where he focused on outsourced sales and marketing services for B2B organizations.
- Served as Chief Marketing Officer at YOJ Creative from August 2015 to October 2018, leading marketing initiatives for notable clients such as Microsoft and Google.
- Worked at Microsoft in various capacities, including:
- Director of Public Relations for Incubation Products, IoT, and Wearables (2014), where he managed PR for products like HoloLens.
- Head of Marketing for the Caribbean Subsidiary (1999-2002), overseeing marketing strategies across multiple segments.1
Coaching and Leadership
José Piñero is recognized as a leading coach for U.S. Hispanic/Latino professionals, offering career acceleration coaching, seminars, and cohort programs aimed at enhancing professional development within this community. His expertise has been sought by major companies including Google and Meta.23
Education
He holds a degree from Cornell University, which has contributed to his extensive knowledge and skills in marketing and leadership.1
Overall, José Piñero's career reflects a strong commitment to fostering diversity in the tech sector and empowering Hispanic professionals through targeted coaching and mentorship.
Highlights
Latino talent is abundant, yet often underrepresented at the top echelons of medium and large organizations. Why? The barrier isn't just about language or cultural differences. It's deeper, woven into the very fabric of corporate culture.
Imagine having the skills, ambition, and drive, yet hitting an invisible ceiling every step of the way. This isn't just an individual challenge; it's a systemic issue that stifles diversity, equity, and inclusion.
Key factors include a clash between our Latino culture and corporate practices, a lack of understanding of how the game is played, not managing up, a lack of mentorship opportunities, limited access to influential networks, and a one-size-fits-all approach to talent development that overlooks the unique strengths and challenges faced by Latino professionals.
But here's the silver lining: Organizations are waking up. They're starting to recognize the value of nurturing a diverse talent pool and the need to adapt their strategies to be more inclusive.
It's time for a change. For Latino professionals seeking to break through, the path forward involves not just hard work, but leveraging your cultural assets strategically, learning to manage up, building a personal brand, strategic networking, seeking mentors who understand your journey, and continuously marketing your accomplishments, and advocating for your value in the workplace.
For organizations, the call to action is clear: Embrace diversity at every level, provide professional development opportunities tailored to Latinx talent, create inclusive mentorship programs, and recognize the unique contributions of Latino professionals.
Together, we can break down these barriers.
Let's start the conversation. Share your experiences and thoughts on how we can further empower Latino career advancement in the comments below.

Navigating the intersection between ambition and burnout: Are they mutually exclusive?
In the fast-paced world of high achievers and top performers, a concerning trend is emerging. Individuals are relentlessly pushing themselves to scale new heights, often at the expense of their well-being. This drive, while admirable, brings us to an important crossroads where ambition seemingly battles with self-preservation.
However, it's crucial to recognize that achieving professional success doesn't necessitate a journey filled with burnout and stress. Rather, the secret lies in finding a harmonious balance; a strategy that includes setting realistic goals, establishing healthy boundaries, and nurturing one's mental health alongside their career ambitions. By doing so, professionals not only safeguard their well-being but also set the stage for sustained success and fulfillment.
Embracing this balanced approach enables us to rewrite the narrative around achievement. It’s about recognizing that true success encompasses thriving in our careers without sacrificing our health. Let’s champion a culture where ambition and well-being coexist as partners rather than adversaries.
#careerdevelopment #wellbeing #professionalgrowth #worklifebalance #mentalhealthawareness
