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Joseph Adelantar

Business executive with extensive experience in marketing and e-commerce

Joseph Adelantar is the Vice President of Marketing and Ecommerce at ICER BRANDS, a position he has held since March 2016. He is based in New York City and plays a crucial role in developing and executing the company's marketing strategies across various channels, including digital marketing, public relations, and brand positioning.2

Professional Background

  • ICER BRANDS: As VP, Adelantar is responsible for defining the brand's identity and ensuring consistent messaging. His work includes overseeing marketing strategies for new products and managing campaigns across multiple platforms.2
  • The New York Times: Prior to his current role, he served as the Executive Director of E-Commerce/Retail, where he led digital marketing efforts and improved the online shopping experience.12
  • Folli Follie Group: He was also the Director of Retail and Operations, focusing on marketing strategies that supported brand growth.2

Education

Adelantar studied at the Fashion Institute of Technology, which has equipped him with a solid foundation in fashion marketing and retail operations.2

Current Initiatives

Recently, he has been involved in launching new campaigns for Brooklyn Cloth, a division of ICER BRANDS, emphasizing trendy fashion for young consumers. His leadership has been pivotal in adapting to current market trends and consumer preferences.34

Highlights

Aug 22 · linkedin

Brooklyn Cloth at Project in Las Vegas completed .. Spring 2025 collection looks amazing , with a focus on texture, updated silhouettes, baggy and loose fit bottoms..

Our Visual partner Janeth completed the capsule with her set up, one of a kind and thrifted pieces played well with the clothing.

Jul 23 · linkedin

Sharing Brooklyn Cloth’s latest Fall Preview campaign. Side note: this was shot in my home which was a great experience to see the end results.

Great job to my team Paolo Del Castillo Daniella Seminario and CHRISTOPHER ALESSI

https://lnkd.in/eY_3wakE

Related Questions

What are Joseph Adelantar's key achievements at ICER BRANDS?
How did Joseph Adelantar's role at The New York Times prepare him for his current position?
What strategies has Joseph Adelantar implemented for ICER BRANDS' ecommerce growth?
What is Joseph Adelantar's educational background?
How has Joseph Adelantar's career evolved over the years?
Joseph Adelantar
Joseph Adelantar, photo 1
Joseph Adelantar, photo 2
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Experience

Vice President of Marketing/Ecommerce at ICER BRANDS (March 2016 - Present)
Executive Director (E-Commerce/Retail) at The New York Times (July 2013 - January 2016), Director of Retail and Operations for Folli Follie/Links of London at Folli Follie Group (January 2011 - June 2 at Brooklyn Industries (December 2009 - December 2010)

Location

New York, New York, United States