Suggestions
Joseph Hsieh
✅ Ecommerce Retention Marketing & Automation Specialist // Shopify Plus and Klaviyo Master Gold Partner
Joseph Hsieh is a seasoned entrepreneur with a strong passion for technology, startups, and fostering innovation. He co-founded the venture-backed startup, Sometrics, which was later acquired by AMEX, showcasing his entrepreneurial success.
With a background in web development and a sharp business acumen, Joseph excels at translating business needs into actionable plans. He is not hesitant to engage in hands-on development, including coding, and places a significant emphasis on Key Performance Indicators (KPIs), analytics, and performance measurement.
His expertise lies in user acquisition, search marketing, and various monetization methods such as CPC, CPM, CPA, and Affiliate models. Joseph also has experience in managing large-scale websites with diverse technical teams, ensuring efficient operations and a focus on productivity and corporate culture.
He is committed to building organizations that meet high standards, as per 'The Joel Test,' and instilling a culture that is both productive and passionate about the company's vision and products. Joseph's philosophy revolves around simplicity and efficiency, as exemplified by his adherence to Occam's razor.
Joseph's notable specialties encompass large-scale web development, LAMP stack proficiency (Linux, Apache, MySQL, PHP), social networking platforms, online marketing strategies including affiliate and viral marketing, project management, and product development. Additionally, he possesses ancillary skills in web analytics, SEO, eCommerce, and email marketing.
His educational background includes a Bachelor of Science in Computer Science with a focus on Entrepreneurship from the University of Southern California. Furthermore, Joseph has held various roles in organizations such as Founder at Retention Commerce, CMO at expresscoin, and Director of Technology at WPT Enterprises, among others. He has also contributed as an instructor and consultant, showcasing his diverse professional experience.
Highlights
These little "quality of life" updates to the Klaviyo Segment builder are so nice... You can now "clone" a rule for those tedious repetitive conditions. Check out the refreshed UI.
Klaviyo has been promising this feature for over 3 years, and it's finally available. They sneaked this in right before the IPO! 😱
I know they were working on this because they first mentioned a hint of this at Klaviyo BOS:2020 conference, way before the pandemic...
And it's been asked many many times in Klaviyo's community forum.
I'm honestly a little surprised they didn't lock this feature behind the CDP, and making this freely available to all!
What is this that I'm talking about?
Segment 👏 Growth 👏 Reports 👏
I was lucky to try this in beta, but it is now for general release. You should see it announced in your Audience --> List & segment section of Klaviyo.
Log into your Klaviyo account, and if click into any of your Segments, you should see a new tab called Segment growth.
Clicking on it, it shows you a nice time series chart of the Segment size, along with a chart of adds/drops and net change over a user specified date range.
If you want the raw data of the daily/weekly counts, you can even export it as a CSV.
You can use this to see the change in growth over time for your most important segments, like VIPs, First vs Repeat Customers, Engagement Tiers, or any other custom Segments you've created.
Have you seen this yet in Klaviyo? Do it now!
#klaviyo #emailmarketing
