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Joseph Poh

Founder of WonderBrew Kombucha

Joseph Poh is the Founder and CEO of WonderBrew Kombucha, a Malaysian kombucha brand he co-founded in November 2018.12 Born in Ipoh, Malaysia, Joseph grew up in a family that owned a confectionery business, which exposed him to entrepreneurship from a young age.68

Before starting WonderBrew, Joseph's career path included:

  1. Analyst roles at OSK and The Intelligence Analytica
  2. Franchise Development Manager at Secret Recipe Cakes & Cafe
  3. Franchise owner of Hokkaido Baked Cheese Tart
  4. Global Franchise Consultant for ageLOC

Joseph's journey with kombucha began when he discovered the drink at a local grocer and fell in love with it after his first sip.2 He then attended a kombucha brewing workshop where he met his future co-founder, Boon.25

WonderBrew aims to make kombucha more accessible to Malaysians by addressing three main issues: affordability, taste, and accessibility.7 The company uses organic, fresh, and natural ingredients sourced from local farmers and focuses on sustainability in its production process.35

As of February 2025, Joseph has been running WonderBrew for over six years, with the company expanding its presence in the Malaysian market and potentially gearing up for exports.47

Related Questions

What inspired Joseph Poh to start WonderBrew Kombucha?
How did Joseph Poh transition from the cheese tart business to kombucha?
What are the unique features of WonderBrew's kombucha products?
How has WonderBrew's partnership with Loob Holdings impacted the company?
What are the main competitors of WonderBrew in the kombucha market?
Joseph Poh
Joseph Poh, photo 1
Joseph Poh, photo 2
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Location

Petaling Jaya, Selangor, Malaysia