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Josh Collins
TedX Alum - Speaker - Experience Architect teaching communities and destinations how to connect and engage with their audience.
Josh Collins is a seasoned professional with extensive experience in product management, community building, and education in the tourism and destination marketing industry. He currently serves as the Chief Product Officer at Zartico, a company that provides a Destination Operating System for the tourism and visitor economy.1
Career Highlights
Zartico: Josh has been with Zartico since November 2020, progressing through several roles:
- Chief Product Officer (June 2022 - Present)
- Head of Product, Community & Education (March 2021 - June 2022)
- Head of Community & Education (November 2020 - March 2021)1
At Zartico, Josh leads the product team and contributes to the company's mission of transforming destinations for their communities through data, science, and technology.1
Previous Roles: Before joining Zartico, Josh held several notable positions:
- Director of Destination Activations + Marketing at Streetsense
- Co-Founder of Kinekt
- Digital Communications Manager at Visit Franklin
- Partner at BANDWIDTHcompanies1
Skills and Expertise
Josh describes himself as a Communicator, Speaker, Writer, and Experience Architect. His passion lies in communicating the gospel by creating engaging experiences and changing the way audiences are engaged.1 His expertise includes:
- Product management
- Community building
- Destination marketing
- Digital communications
- Experience design
Education and Certifications
Josh holds several certifications, including:
- HubSpot Sales Software Certified
- Service Hub Software Certified
- HubSpot CMS for Marketers
- Inbound Certified1
He is also a Gotham Fellowship alumnus from the Nashville Institute for Faith and Work.1
Josh Collins can be found on various social media platforms using the handle @sixsteps268, including Twitter and Instagram.234 He is open to connecting with professionals in his field and sharing his expertise in experience architecture and audience engagement.
Highlights
Weekend reading. #Wisdom
If your next fiscal cycle doesn't include an increase in your paid $$$ strategy, then I'm here to tell you that's the best thing that could happen to you!
Let me explain...
In the last 100+ days, I've had over 100 conversations with leaders, founders, and marketers from destination marketing, travel tech, and Main Street organizations.
Most said they will enter their next budget year with no increase toward paid strategies.
This makes me smile because it's a natural constraint that invites creativity and makes room for organic growth.
In any healthy strategy, pacing and triggering meaningful moments to connect with your audience are key ingredients to building long-lasting relationships.
While paid strategies can be great accelerants, they can also be crutches.
Why pay for things when you can get them for free?
This is why I'm opening the cohort for the Organic Growth Machine working with a small number of trailblazers who want to learn and 10x their organic channels.
I'm committing and dedicating my time to work personally with a handful and only have a couple of spots left.
It'll be 6 weeks to replant the soil of your strategy and pave the way for growth.
If that's you, DM me right now.
p.s. My name is ⭐️ Josh Collins ⭐️ and I'm on a mission to plant and replant the work leading to organic growth and freedom.
Follow along. The best is yet to come!
