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Josh Crowhurst
Digital Analytics Director - data strategy, storytelling and visualization, AB testing, tag management, R coding
Professional Background
Josh Crowhurst is an accomplished digital analytics professional with extensive experience in leveraging data to drive organizational success. With a career that encompasses key roles in data and analytics, Josh has a proven track record of helping organizations make informed decisions through compelling data-driven insights and analysis. His professional journey has been marked by his tenure at prominent organizations such as PHD and Critical Mass, where he progressively advanced from an associate web analyst intern to the Director of Data & Analytics. These roles have endowed him with a comprehensive understanding of digital marketing analytics, positioning him as a valuable asset in any data-centric initiative.
Beyond his analytics expertise, Josh has also devoted time to nurturing the next generation of musicians as a guitar teacher. His unique blend of skills in both analytics and music performance highlights his versatility and commitment to teaching and communication.
Education and Achievements
Josh Crowhurst's educational pursuits reflect a keen intellect and a passion for both commerce and the arts. He earned his Bachelor of Commerce (B.Com.) with a focus on Marketing from The University of Calgary, achieving an impressive GPA of 3.96. This rigorous academic training laid a solid foundation for his analytical and strategic thinking, crucial for navigating the complex landscapes of digital marketing and data analytics.
In addition to his commerce degree, Josh also pursued a Diploma in Jazz Performance with a specialization in guitar at Mount Royal University. This creative endeavor not only bolstered his artistic capabilities but also enhanced his ability to think outside the box—an essential attribute in the ever-evolving field of digital analytics.
Notable Contributions and Roles
Josh's career path took a significant leap at Critical Mass, where he honed his expertise in web analytics. Starting as an Associate Web Analyst Intern, he quickly established himself as a reliable contributor, leveraging data to optimize client campaigns effectively. His commitment to excellence and strategic approach led him to ascend through the ranks to the position of Senior Web Analyst. In this role, he focused on extracting actionable insights that helped clients achieve their marketing goals through data analysis.
His expertise culminated in his appointment as the Digital Analytics Manager and eventually the Director of Data & Analytics at PHD. Here, Josh played a crucial role in shaping the data strategy and analytics capabilities of the organization. He utilized his extensive knowledge to influence decision-making at all levels, ensuring that data was at the forefront of marketing strategies. Under his leadership, several projects thrived, showcasing his ability to communicate complex data insights effectively and drive impactful results for clients.
Passion for Teaching and Music
In addition to his analytics career, Josh's passion for music is evident. He served as a guitar teacher through his venture, Josh Crowhurst Guitar Lessons, where he shared his musical expertise and mentorship with aspiring guitarists. This role allowed him to cultivate students' skills in a one-on-one setting, fostering creativity and confidence in his pupils. Josh's blend of musical and analytical talents enables him to inspire and educate effectively, showcasing the multidisciplinary approach he takes to both his professional and personal endeavors.
