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Josh Durham

Founder at Aligned Growth - Forbes 30 under 30

Josh Durham is an entrepreneur and digital marketing professional based in Vero Beach, Florida.123 He is the Founder of Aligned Growth Management, an agency that helps Direct-to-Consumer (DTC) brands scale through influencer partnerships and performance user-generated content (UGC).123

Early Entrepreneurial Journey: As a college student, Josh started a weighted blanket brand from his parents' garage. The company experienced remarkable growth, generating $30,000 in its first year and scaling to $6.5 million by the fourth year.3 He later sold this company after generating over 8 figures in online sales.1

Professional Experience: Throughout his career, Josh has held several notable positions:

  • Founder of Weighted Comforts (weighted blanket company)
  • VP of Growth at Groove Life
  • Director of Growth Marketing at Groove Life
  • Co-Founder & CMO of Weighting Comforts12

Current Focus: At Aligned Growth Management, Josh helps brands worldwide scale their influencer marketing strategies, working with companies ranging from startups to established brands.3 He specializes in social media, marketing, and business development.1

Online Presence:

  • LinkedIn: joshjdurham
  • Twitter: @JoshJDurham (self-described as "Influencer MGMT for DTC Brands")4

Highlights

Aug 22 · linkedin

We are actively hiring!

If you know anyone with relevant sales experience and looking for a part time fully remote job, please send this to them!

#Closer #Sales #SDR #Influencer

Jan 29 · linkedin

Just had a call with our Influencer SAAS partner,

here's some interesting takeaways from what they're seeing:

  1. Most influencer's rates are NOT increasing this year.

I think they understand the financial climate we are in

  1. 90% of creators are still willing to work on free product

Caveat: HAVE A GREAT PRODUCT

  1. The average Influencer costs per platform they are seeing:

CPE (cost per engagement) Avg TikTok $0.27 Avg IG $0.51 Avg YT $0.05

CPM Avg TikTok $15 Avg IG $15 stories, $10 Reels Avg YT $20

  1. Metrics for success: CPM used to be a vanity metric, but now it's a strong metric to use to measure success.

We've been saying this same thing for 2+ years now, glad to see people are catching on.

What are your thoughts on these takeaways?

#influencermarketing #growthmarketing #dtc

Related Questions

What are some key strategies Josh Durham uses at Aligned Growth?
How did Josh Durham's experience at Groove Life influence his approach at Aligned Growth?
What lessons did Josh Durham learn from his eCommerce crash and burn story?
How did Josh Durham's college startup evolve into Aligned Growth?
What makes Aligned Growth different from other influencer marketing agencies?
Josh Durham
Josh Durham, photo 1
Josh Durham, photo 2
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Location

Nashville Metropolitan Area