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Josh Eichel

CPG & E-Commerce ‼️ Founder @ WICKED Protein & Ten32 Media!

Josh Eichel is the CEO & Founder of All In Nutrition LLC, a Managing Partner at Ten32 Media, and has an extensive background in the mechanical engineering field. He holds Bachelor's Degrees in Mechanical Engineering from both Northeastern University and Swinburne University of Technology. Josh has also worked in various roles at well-known companies such as Amazon Robotics, Apple, and Bose Corporation. With a focus on clean label sports nutrition, he spearheads WICKED Protein, offering protein bars, cookies, and powders with high protein content, low sugar, and fewer calories compared to other market leaders.

Highlights

Mar 13 · linkedin

Finally after 7 years of building a CPG brand, I’ve made it to the main event: EXPO WEST!

We are fired up to be visiting all of our Ten32 Media clients and can’t wait to see all the amazing brands exhibiting.

When you see us walking the floor, please say HI! Let’s go!

Natural Products Expo

Dec 31 · linkedin

In continuing the tradition of year end posts to reflect back 📈

2023 was the best year of my life!

For WICKED Protein

2019 - Didn’t meet expectations. 2020 - We hit our goal and grew 3X 2019 2021 - We hit our goal and grew 4X 2020. 2022 - Slight growth compared to 2021.

2023 - Doubled 2022, entered 7 Figures!

This post is usually solely focused on WICKED Protein, but a lot more happened in 2023:

  1. I married the love of my life! Hi Katie Eichel
  2. I have been working for myself full time since Oct ‘22 (loving every minute)
  3. Launched a product at Walmart
  4. Ten32 Media has grown to over 40 clients, made its first full time hire, and doubled compared to 2022

There is no slowing down in 2024. This is just the beginning! 💪

Josh Eichel
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Location

Boston, Massachusetts, United States