Suggestions
Josh Entman
Wine @ Vinohead
Josh Entman is the founder and CEO of Vinohead, a media and commerce company focused on the wine industry, particularly targeting Millennials and Gen-Z consumers. Vinohead combines media and retail to offer wine recommendations, reviews, and travel guides, aiming to disrupt the $78 billion US wine market.137
Before founding Vinohead, Josh Entman co-founded Jukin Media, a company known for its role in user-generated entertainment.5 His career has been marked by involvement in digital media, including roles in advertising sales and online video business development.1
Josh Entman is based in Los Angeles and holds a Bachelor of Arts degree in Communication and Journalism.8 He is active on LinkedIn under the username @joshentman, where he shares insights into the wine industry and his work with Vinohead.246
In interviews, Josh Entman emphasizes the importance of creativity, resilience, and staying true to one's vision in entrepreneurship. He advises entrepreneurs to stay focused, trust their instincts, and invest in people to grow their businesses.1
Highlights
We’ve been working on this fun new e-commerce thing at VINOHEAD called X-Drop™ (well before Elon claimed all the X’s for his company) that we believe could reshape the landscape of buying wine online—especially for a new generation.
Our goal was to "go deeper" with an integrated marketing and sales channel that felt more like an eventized brand campaign or product launch—not some daily offer or flash sale. To go a step further, we knew it was necessary to put systems in place that allowed you to buy these wines directly from the people who make them. With these bi-weekly exclusive drops, I like to think we’re bringing a little bit of hypebeast culture to wine.
Our mission has always been to create new, immersive wine experiences that bring producers and consumers closer together. To be a discovery platform for people that don’t necessarily have access to amazing craft wines that fall outside of the distribution duopoly. The 3-Tier System for alcohol distribution in this country favors large corporations and ensures that shelves are stocked full of commercial wine products (note: I didn’t outright call them “wines.”) Most, if not all, of these wine products are owned by conglomerates and benefit from pure scale rather than quality in the bottle—something that poses economic risk and questionable ethical practices when it comes to farming, cellaring, bottling, storing, packaging, and selling. By the time these products make it to thousands of national grocery outlets and become a fixture in their standard shelf space, consider the path to get there, the volume necessary to land in every corner store across America, and the preservation requirements for making a product that can sustain weeks, months, and even years on the shelf of some fluorescent aisle.
So, the next time you want to support a small business in wine, remember this: Over 80% of wineries in the US qualify as small or boutique operations making less than 10,000 cases annually. That’s not a lot of wine to go around. These same people cut their teeth out in the vineyards, and pay bills based on selling a majority of their wine directly through their mailing list, wine club, or in their tasting room (if they’re lucky enough to have one). It’s true entrepreneurial spirit. In the wine industry, when we talk about the creator economy, we talk about the thousands of hardworking vignerons that are doing things the right way and trying to grow their family-run business in a nationwide system that challenges their local footing. They are farmers, cultivators, and artisans that operate at the intersection of adventure, sustainability, and craftsmanship. It’s our privilege to bring their stories to a larger audience and add a level of e-commerce that puts their wines in the hands of new customers all over the map. From the tasting room to your doorstep, and every experience in between, this is X-Drop.
x-drop.vinohead.co
#media #ecommerce #culture #wine #creatoreconomy #vinohead
