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Josh Frith
Managing Director, The Dubs
Josh Frith is a prominent figure in the financial marketing sector, currently serving as the Managing Director of The Dubs, a content marketing agency specializing in the financial industry. He has been with The Dubs since its inception in January 1996, focusing on creating and distributing content tailored to the needs of finance brands while navigating complex regulatory environments.1
Professional Background
- The Dubs: As the founder and managing director, Frith leads a team that provides editorial and publishing services to various financial institutions, including banks, insurers, and fintech companies. His agency emphasizes compliance and efficiency in content creation, allowing marketing teams to operate more effectively.1
- Judging Roles: He has served as a judging panelist for notable awards such as the REB Awards and My Business Awards, recognizing excellence in real estate and small to medium enterprises, respectively.1
- Journalism: Prior to his current role, Frith worked as a journalist at News Ltd from 1990 to 1995, where he contributed to major publications like The Australian and the Daily Telegraph. He was recognized as News Ltd's young journalist of the year in 1995.1
Education
Frith completed a journalism cadetship at News Ltd between 1992 and 1994, which laid the foundation for his career in media and communications.1
His extensive experience in both journalism and marketing within the financial sector positions him as a key player in shaping how financial services communicate with their audiences.
Highlights
I never imagined I'd liken the saying "it takes a village to raise a child" to The Dubs Agency but that is how it felt this week launching our Berlin office.
With the guidance of our EU general manager Roberto Boschiroli I had the pleasure of meeting many impressive people who openly shared their knowledge of the German market and provided advice on how to fit our finance marketing experience into this.
So I wanted to thank those who took the time to meet us.
✅ Beatrice Skiadopoulos and Aileen K. from Messe Berlin for explaining how the @FIBE conference is showcasing Berlin as an international fintech hub.
✅ Nick Sommerfeld and Robin Latz who gave us a performance marketing masterclass on FRIDAY Insurance.
✅ Achim Oelgarth from the Berlin Finance Initiative outlining how House of Finance & Tech Berlin will foster finance and technology start-ups.
✅ Maximilian von Sethe managing the banking & finance industry at Google for the detailed breakdown of how the sector works here and the exceptional introductions you have already made for us.
✅ Faye Freyschmidt from Berlin Partner für Wirtschaft und Technologie GmbH for walking us through the levers you can pull to help us softly land our agency so we can concentrate on getting down to business.
This week highlighted there is so much to learn about the German market but it also clearly imprinted on me what opportunities exist - and that's really exciting.
Plus, it wasn't all work. I got out and about in Berlin and found so much that interested me and given me a bucket list that's going to take some to tick off. But of course, I did manage to eat a schnitzel bigger than my head!
To steal a phrase from JFK "ich bin ein Berliner". Well I'm not, but The Dubs now is 😉 My first trip to our newly minted Berlin office headed by the irrepressible Roberto Boschiroli. Look out fintechs and finance brands, he's coming your way! Another busy week ahead I think. Fantastisch😀
