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Josh Hassin
Founder @ Look Mister - New Media Evangelist
Josh Hassin is a creative technology professional based in San Diego, California. He currently holds multiple leadership positions:
Professional Experience
Chief Executive Officer at WeBooth: Josh has been serving as the CEO of WeBooth since December 2020.1
Founder and Creative Director at Look Mister: Since January 2012, Josh has been leading Look Mister, a creative technology studio specializing in Virtual, Augmented, and Mixed Reality as well as Web3 development. The studio has worked with major clients including Adidas, Volkswagen, Nike, Xbox, Marvel, Spotify, and many others.1
Previous Roles
Josh has an extensive background in the entertainment and technology industries:
- Art Director / Designer / Animator at g-NET Media (2008-2012)
- Art Director / Designer / Animator at Giant Octopus (2008-2012)
- Creative Director / Art Director / Designer at Sony Computer Entertainment America (2000-2012)
During his time at Sony, Josh worked on marketing and product development for PlayStation titles, including directing the teaser for "PlayStation All-Stars Battle Royale" and over an hour of animated cutscenes for "Motorstorm Apocalypse".1
Education
Josh holds a Bachelor of Fine Arts (BFA) from the University of California, Berkeley, which he attended from 1991 to 1995.1
Josh Hassin's career demonstrates a strong blend of creative and technical skills, with a focus on emerging technologies and immersive experiences in the entertainment and marketing sectors.
Highlights
"Meta Spark platform is going away."
When I first saw that in my email, I thought it was a phishing scam. This can't be true, right?
We were among the first beta testers of the platform, and we had the opportunity to create hundreds of filters for some of the biggest brands, teams, and artists out there.
But how could this be true?
I mean, this is a huge source of revenue for them, and AR will only become more prevalent with the use of glasses in the future. Right??
But then I remembered...
This is the same platform that changed its codebase every week, making our AR filters broken and obsolete. This is the same platform that blocked our filters for months for having "too many logos" or faces in them.
It left a VERY sour taste in our mouths as developers and reminded me that if you're building a business based on someone else's platform, be prepared to wake up one morning to find it gone.
This was that morning.
RIP SPARK.
Luma AI Dream Machine . WOW!
