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Josh Mikel
Health marketer specialising in early stage health services and medical devices
Professional Background
Josh Mikel is a seasoned health marketer with a specialization in start-ups and early-stage health services and medical devices. With a rich professional history that showcases his ability to make a significant impact in the health sector, Josh has developed a proven track record in building robust specialist and GP networks. A collaborative team player, he excels in creating meaningful patient and referrer experiences that are central to successful health marketing strategies.
With diverse experience in integrated marketing, Josh has successfully bridged the gap between digital strategies and face-to-face interactions. His approach involves developing compelling online and direct sales campaigns, along with establishing back-end systems to analyze and manage data effectively. This data-driven mindset allows Josh to optimize patient and referrer experiences, ultimately elevating the value of the health services he markets. Josh's focus on working with passionate individuals doing impactful work illustrates his commitment to the health sector and a desire to make a difference.
Education and Achievements
Josh Mikel pursued his higher education at the prestigious University of New South Wales where he studied Bachelor of Commerce (Liberal Studies), majoring in Marketing and International Business. This stellar foundation equipped him with the necessary skills and knowledge to navigate the complex world of marketing in the health industry.
Additionally, Josh has further honed his marketing prowess by attending the Marketing Seminar led by the renowned marketing leader Seth Godin. Here, he achieved the TMS Certificate, solidifying his expertise in contemporary marketing techniques and strategies that are particularly impactful in the health sector.
Career Highlights
Throughout his career, Josh has held various roles that underscore his dynamic approach to health marketing. His journey began as an intern at esteemed advertising agencies including McCann Health and Saatchi & Saatchi, where he gained invaluable exposure to industry best practices.
Subsequently, Josh took on the role of Account Executive/Junior Strategist at McCann Health. Here, he collaborated with senior strategists to develop targeted marketing initiatives that catered to the unique needs of clients in the health sector.
After his time in this role, Josh progressed to become the Product Manager at Healthy Sleep Solutions, where he guided product strategies and ensured they aligned with customer requirements and market demands. This experience became a stepping stone to his leadership role as Marketing Manager at Air Liquide, where he was responsible for developing and implementing marketing strategies that supported the company's growth.
Most recently, Josh served as the Group Marketing and Sales Manager at TMS Australia, where his strategic mindset and innovative marketing approaches were pivotal in enhancing the organization's sales performance. Currently, he continues to channel his expertise at Mikel Consulting, as the Marketing Manager, where he drives impactful health marketing initiatives that resonate with audiences.
Achievements
- Built specialist and GP networks that enhance patient engagement
- Developed online and direct sales campaigns that have driven measurable success
- Achieved the TMS Certificate from Seth Godin's Akimbo Workshops, reflecting a commitment to continuous improvement and learning
Conclusion
Josh Mikel exemplifies the ideal blend of expertise and passion in health marketing. With a focus on integrating innovative marketing strategies with a genuine commitment to improving healthcare experiences, he is well-positioned to continue making a positive impact in the health services arena.
