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Josh Rubin

Chief Marketing Officer (CMO) - Award-Winning Journalist - Transformational Leader - Partnerships & Sponsorships - Revenue Growth Strategies

Josh Rubin is the Chief Marketing Officer (CMO) at Armbrust American, a strategic manufacturing startup that produces medical-grade surgical masks and respirators in the USA.12 He joined the company in July 2020 and has been instrumental in its growth and success.1

As CMO, Rubin has:

  1. Developed and executed sales and content strategies across multiple marketing channels, accelerating revenue from zero to over $11 million within the first year.1
  2. Built a content strategy that established Armbrust as a strong brand for personal protective equipment (PPE) in organic search results.1
  3. Created engaging video content and secured strategic media placements in major news publications.1
  4. Provided executive media training to the CEO, enabling features in major media outlets like Wired, The New York Times, and NPR.1

Before joining Armbrust American, Rubin had a diverse career in media and marketing:

  • Founder of MediaATX (2016-present), connecting with the Austin media scene.1
  • Director of Creative Strategy at The Daily Dot (2014-2020), where he led direct sales and e-commerce initiatives.1
  • Senior Producer at CNN (2005-2014).1

Rubin describes himself as a strategic communicator, award-winning journalist, and transformational leader with expertise in partnerships, sponsorships, and revenue growth strategies.3

Highlights

Dec 17 · linkedin

To all my journalism friends - if yall a need a source for an incredibly important health issue facing millions of women, you can’t do better than my sister Dr Rachel Rubin.

Jun 27 · linkedin

What does being a leader mean?

Over the course of my career I’ve often had bosses who don't really understand what their employees do, and so they make unrealistic or ridiculous demands.

My mentor David Bohrman was the opposite. Over the course of a career in television news he'd done damn near every job. He was the consummate producer, and he understood at a fundamental level what everyone had to do to make air.

That's why, no matter what he asked me to do, no matter how crazy it may have seemed at the time, I knew it could be done. It might be hard, it might not make total sense, it might have even been a bit insane...but I knew instinctively that I could do it -- because I trusted in him and in his experience.

David's genius was the ability to articulate what was possible and his superpower was to make it real.

I try and live up to the faith he placed in me every day by trying to become the same kind of leader he was. Rest in peace boss.

Related Questions

What are some of Josh Rubin's most notable achievements at Armbrust American?
How did Josh Rubin transition from journalism to marketing?
What strategies did Josh Rubin use to accelerate revenue growth at Armbrust American?
Can you provide examples of Josh Rubin's content-driven marketing campaigns?
What partnerships has Josh Rubin formed during his tenure at Armbrust American?
Josh Rubin
Josh Rubin, photo 1
Josh Rubin, photo 2
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Location

Austin, Texas, United States