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Joshua Emison
I help people find the right franchise for them. We have vetted hundreds of franchises and will only introduce you to the very best ones.
Professional Background
Joshua Emison is an accomplished professional currently serving as the Director of Franchise Development at Franchise Fastlane. His extensive career has been a blend of military service and entrepreneurial ventures, showcasing a commitment to leadership and innovative problem-solving in the franchise and real estate sectors. Joshua's journey began in the United States Marine Corps, where he honed critical leadership skills that would later influence his approach in the business world. As a platoon commander and company executive officer, he developed logistical and operational strategies during his deployments in various regions, including Africa, Asia-Pacific, and Jordan.
After transitioning from military service, Joshua turned his attention to empowering entrepreneurs. His passion for supporting fellow veterans and everyday Americans led him to co-found Sansbank and eventually establish Tracer Consulting, a firm dedicated to franchise recruiting. Through these ventures, he has identified niche markets for wealth generation, specifically focusing on property markets, thereby galvanizing individuals to pursue financial independence and entrepreneurial success. Joshua’s ability to understand client challenges and implement creative solutions has positioned him as a distinguished leader in franchise development.
Education and Achievements
Joshua Emison’s educational background is as impressive as his professional track record. He holds a Bachelor of Science (BS) degree in Political Science and Government from the United States Naval Academy. His education provided a solid foundation for his analytical and strategic thinking skills, both crucial for his roles in the military and in business. To expand his cultural and linguistic capabilities, Joshua furthered his studies at The Chinese Language Institute (CLI), showcasing his dedication to continuous learning and adaptability in a globalized business environment.
In addition to his formal education, Joshua has been featured as a guest on several notable podcasts, including the Veteran Founder Podcast, the Expert(ish) Podcast, the Service Academy Business Mastermind Podcast, and the Network Knights Podcast. These platforms allowed him to share insights from his unique experiences, bridging military service and entrepreneurship, thus inspiring a new generation of leaders.
Achievements
Joshua Emison's journey is marked by numerous accomplishments, which reflect his commitment to leadership, mentorship, and innovation. Having previously served as the Co-Owner of Tippi Toes Lakewood-Boulder, he demonstrated his entrepreneurial spirit early in his career. His role as Director of Franchise Development at Franchise Fastlane has allowed him to leverage his expertise in sales and business development, helping numerous franchises scale effectively in competitive markets.
As a founder and operations officer in the Marine Corps, Joshua has developed extraordinary teamwork and problem-solving skills that are essential not only in military operations but also in business strategy and execution. His emphasis on servant leadership is a core tenet of his approach; he remains dedicated to mentoring veterans during their transitions into civilian life, providing resources and guidance to help them navigate the challenges of re-establishing themselves post-service. Joshua is known for his strategic thinking and has a talent for identifying opportunities for growth, both for his clients and his business ventures.
In a nutshell, Joshua Emison is more than a franchise development director; he is a catalyst for change within the entrepreneurial community, dedicated to fostering growth and innovation while empowering individuals to pursue their business aspirations and creating wealth opportunities for many. His multifaceted background and unwavering commitment make him a distinctive figure in the intersection of military leadership and business entrepreneurship.
Highlights
The Franchise Disclosure Document (FDD) is one reason many people choose franchising over buying a business.
This legal document provides essential information about the franchisor, franchise organization, and terms of the franchise agreement. It also shows the balance sheet of the franchisor and the historic financial performance of franchisees. And possibly most importantly, it shows the number of locations that have failed in the last 3 years.
By law, franchisors must provide the FDD at least 14 days before any agreement is signed, giving you ample time to review and make an informed decision.
When someone without business experience is looking to buy a non-franchise business, you are given no such document. No one understands that business better than the owner and the owner will do everything in their power to make the business look as appealing as possible.
If you don’t have business experience how will you know if they are being totally honest?
How much are you willing to invest in attorney fees and consulting fees to have professionals help you understand and evaluate all the businesses you are evaluating? How many businesses will you have to go through until you find one that you feel is being transparent?
Search funds backed by private equity often pay hundreds of thousands of dollars over multiple years before they find a business attractive to them. And that doesn’t include the capital used to actually buy the business.
Alternatively, you can have a legal document handed to you, for free, that you can validate with multiple owners to ensure it is true. Of course, you may want to have it reviewed by a franchise attorney but that is a one-time fee because you have already chosen the franchise you like best. Unless there are major red flags (which probably would have been uncovered whilst speaking with franchisees) you won’t need that attorney’s services again.
Which way seems faster and less expensive to you?
Peter Theil has $5B in his Roth IRA because he self-directed his initial investment into a startup business.
Your franchise may not be worth $5B but you can buy shares of your own company with your IRA then put earnings back into the retirement account. This way you can use it to shelter your earnings from taxes.
This type of investment is called a RollOver for Business Startup or ROBS program and more and more people are choosing to go this route to fund their franchise.
I am not an accountant or financial advisor and I would recommend speaking to an expert before choosing to go this route.
