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Joshua Goodman

Chief Marketing Officer

Joshua Goodman is the Chief Marketing Officer (CMO) at Trade Coffee, a role he has held since 2021. He has over 14 years of experience in marketing, focusing on building diverse companies and enhancing brand visibility. Before joining Trade Coffee, Goodman served as CMO and co-founder of by Humankind from 2018 to 2021, where he contributed to the company's growth in the sustainable personal care market.12

Goodman holds a degree from Vassar College and has cultivated a career that emphasizes innovative marketing strategies and brand development. His expertise spans various industries, allowing him to effectively lead marketing initiatives at Trade Coffee, a company known for connecting consumers with high-quality coffee roasters across the United States.1

In addition to his role at Trade Coffee, Goodman is also self-employed, providing consulting services that leverage his extensive background in marketing and business operations.2

Highlights

Aug 15 · linkedin

Those who know me even casually know these 2 things:

  1. I usually have a cup of coffee within reach.
  2. I love building companies that 'should' exist in the world.

I recently joined Trade Coffee as CMO to ensure number 1 would never be in question and number 2 to help connect coffee lovers to the great independent, small-town roasters across the US. These are the roasters and shops that you'd swear by if you lived near them. For our roasters, Trade is the vehicle through which they can introduce their coffee beyond their community. For our customers, no matter what their home coffee setup looks like, Trade delivers the best of what America has to offer.

The past few weeks have been incredibly inspiring and I'm excited about the team we are building here. I am looking for a Director of Growth and a Lifecycle Marketing Manager to join our team in NYC (hybrid, 3 days / week in office). If you know of anyone, please share and send them my way (JD's linked below). Many thanks!

[email protected]

https://lnkd.in/evVNvAaF https://lnkd.in/e2N3miii

Related Questions

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Joshua Goodman
Joshua Goodman, photo 1
Joshua Goodman, photo 2
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Location

New York, New York, United States