Suggestions
Joshua Kissi
Director & Photographer
Joshua Kissi is a Ghanaian-American creative entrepreneur known for his work in photography and creative direction. He is currently an Advisory Board Member at VSCO®, where he aims to support creators in telling their stories through visual media.12
Kissi has a diverse professional background, having co-founded TONL, a photography company that focuses on inclusive representation in visual storytelling. He has also held roles at notable brands such as Adidas and Street Etiquette, which he co-founded.3 Raised in the Bronx and now based in Los Angeles, Kissi combines his cultural heritage with his creative endeavors, making significant contributions to the fields of photography and digital media.23
Highlights
As a creative who specializes in photography filmmaking, I usually receive emails and messages from creatives seeking advice. Over the years, I’ve written down and reminded myself of certain key points with each project. I thought it would be beneficial to share some of these ideas here on LinkedIn.
1. Debrief: After each project, taking the time to debrief is essential. Reflect on what you did to achieve the goals, identify the challenges faced, and consider how you and your team can learn from the experience. Evaluate whether your ideas were too ambitious or if the brand or client didn’t fully connect with your vision. Gathering all this information helps you refine your approach and apply these lessons to your next project, guaranteeing continuous growth and improvement.
2. Clear Communication: Establishing open and transparent communication from the start ensures that everyone is on the same page, from the production team to the client. This helps manage expectations and keeps the project moving smoothly.
3. Collaboration: Successful projects are built on collaboration. Engaging with your team, valuing their input, and working together towards a shared vision is key to creating something special.
4. Adaptability: Flexibility is crucial in creative work. Whether it’s adjusting to last-minute changes or finding creative solutions on the fly, being adaptable keeps the project on track. Remember to be Nimble!
5. Storytelling: At the core of every project is a story. Whether it’s a photo shoot or a film, the ability to tell a compelling story that resonates with the audience is what sets the work apart. Story is everything.
6. Attention to Detail: The little things matter. Paying close attention to every element—from lighting and composition to styling and post-production—elevates the final outcome. It's all in the details.
7. Client Relationships: Building and maintaining strong relationships with clients is just as important as the creative work itself. Understanding their needs, keeping them involved, and delivering on promises fosters trust and long-term partnerships. Remember no client is the same.
8. Passion and Purpose: Bringing your passion and sense of purpose to every project keeps the work authentic and impactful. It’s not just about the final product, but the process and the message behind it. This is your personal stamp and DNA don't forget it.
9. Professionalism: From meeting deadlines to maintaining a positive attitude, professionalism sets the tone for the entire project and ensures a smooth experience for everyone involved.
I’ve always talked about the idea of “middle-class creatives”— people who’ve built careers based on their skills and experience in the digital age. This era has opened up so many doors, allowing many to make a living from their craft.
But, just like the real middle class, creatives are feeling the squeeze as things change around us.
This year has been tough, both for creatives and the economy. I’ve noticed a lot of freelancers moving into full-time roles at agencies and brands. While it might feel like a detour or even a setback, I think it’s a great opportunity, especially for those who’ve relied on their work and hustle without formal qualifications.
Whatever path you take, make sure it leads you to happiness.
The industry is shifting, and with the economy being unpredictable, freelance work is becoming less stable. I just want to encourage everyone to keep going and adapt to the changes 🤎
