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Joshua Lowcock
President Media @ Quad | MBA | Board Member | Marketing | Media | Data | Privacy
Joshua Lowcock is a seasoned professional with a proven track record in managing domestic and global business operations, specializing in marketing, digital strategy, product management, compliance, and privacy.
His expertise lies in enhancing revenue, reengineering organizations, pioneering new capabilities, creating operating models, and spearheading technology platforms to drive innovation and business growth.
With a diverse background across the US, China, and Australia, Joshua has successfully delivered billion-dollar initiatives, facilitated mergers and acquisitions, and served on various corporate boards and advisory councils.
He holds a Master of Business Administration from AGSM @ UNSW Business School and a Bachelor of Arts in Communications with a sub-major in Law from Western Sydney University.
Joshua has held key roles such as President Media at Quad, Non-Executive Chair at Adveritas, Global Chief Media Officer at UM Worldwide, and various director positions at notable organizations like Cashrewards and Accent Group Limited.
Known for his ability to build top-performing teams, control costs, and drive operational efficiency, Joshua Lowcock is a strategic leader with a strong background in commercializing ideas and leading successful business transformations.
Highlights
This is why I encourage everyone in my team (and everyone generally) to do a Data Subject Access Request (DSAR). According to one data broker I am living in an abandoned lot in Manhattan. Solid reporting by Jack Neff building off the great work by Arielle Garcia
Cookies are dead, introducing Browser-Intelligent Smart Cohort Unified Intent Targeting (aka. BISCUIT). That’s an Aussie-in-advertising-in-joke… It would be funnier if this moment wasn’t so frustrating and disappointing for clients and everyone in the advertising industry who have been pivoting (many at great expense) for a deprecation that’s now been deprecated. So here is my hope: that ANA, IAB and the people who represent the industry step in here and use this moment as an opportunity to take back control. It's time 3rd party cookie deprecation gets decoupled from any one company or browser and developed as an independent industry standard that serves the best interests of the public, publishers, and marketers. Consumer privacy protection across the entire marketing industry is too important to hinge on the consensus of just two entities. We need input, standards, and transparency. In the meantime, marketers need to focus on things that can’t be arbitrarily deprecated by any one platform or tech company. That’s why at Quad we’ve built our identity layer on household data. And if anything, this week’s news reiterates that we are on the right path leaning into households and their resiliency.
