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Joy Cordell
Joy Cordell is a seasoned professional with a strong background in developing and executing content strategies for online and digital media, including mobile optimization and mobile apps. Her specialties encompass a wide range of online content aspects, such as audience analysis, communication strategy, UX flows, UI writing, user testing, journey mapping, SEO integration, web metrics analysis, content migration projects, CMS management, writing, editing, as well as project and budget management.
With experience spanning various industries including technology, financial services, marketing, wireless telecom, healthcare, insurance, publishing, aerospace, foreign direct investment, and consumer publications, covering topics like home, fashion, architecture, garden, and lifestyle, Joy Cordell has accumulated a diverse skill set that makes her a versatile professional.
Throughout her career, Joy has held key positions in renowned organizations such as AIM Consulting Group at REI, where she served as an Information Architect. She also notably worked as a Senior Content Strategist and Information Architect for the King County website redesign project in Washington. Her past roles include Content Strategist positions at Premera Blue Cross, The Regence Group, Draftfcb, Projectline, and Prowess Corp. Additionally, she has contributed as a Web Producer at Milliman Inc., UA Writer at Microsoft Office Live, and held the role of President at Cordell Content Consulting, LLC. She has also worked as an Information Architect and Web editor at Saltmine.
Joy Cordell's wealth of experience in content strategy, information architecture, user experience, SEO, and project management across diverse industries underscores her expertise and adaptability in the digital realm. Her portfolio of accomplishments reflects a strategic approach to content development and an in-depth understanding of online audience engagement.
By combining her technical proficiency with a creative flair for content creation and management, Joy Cordell stands out as a seasoned professional capable of delivering results in dynamic and fast-paced environments, making her a valuable asset to any organization seeking to enhance its online presence and user experience.
