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Joyce Tang

Founder at Bake Sum

Joyce Tang is the founder of Bake Sum, a popular Asian American bakery based in Oakland, California.12 Here are some key details about Joyce Tang and her business:

Background and Business

Joyce Tang launched Bake Sum in 2020 as a pandemic pivot from a wholesale bakery operation.1 Initially operating as a pop-up selling pastry boxes out of a shared commercial kitchen in Berkeley, Bake Sum quickly gained popularity.

Brick-and-Mortar Success

In fall 2021, Tang opened Bake Sum's first brick-and-mortar store in Oakland.12 The store opening was met with immediate success, drawing long lines of customers and earning rave reviews.1

Culinary Focus

Bake Sum specializes in nostalgic, Asian-influenced pastries that reflect the unique backgrounds of its employees, many of whom are Asian American Bay Area natives.1 Some of their popular creations include:

  • Purple pineapple buns
  • Green onion croissants
  • Mini mochi muffins
  • Okonomiyaki danish
  • Halo-halo buns (inspired by a popular Filipino dessert)

Recent Developments

In June 2023, Bake Sum received a significant investment to accelerate its growth:

  • $150,000 from Bay Area small business accelerator ICA Fund
  • $50,000 from investor Charles Huang

This funding will allow Bake Sum to increase capacity at their Berkeley production space, invest in upgraded equipment, and hire more employees to expand hours at their Oakland storefront.1

Entrepreneurial Journey

Joyce Tang is not only a skilled pastry chef but also a dedicated entrepreneur. She has participated in ICA Fund's Accelerator program, a 12-week intensive course focused on growth strategy, people strategy, capital strategy, and investment readiness.1 This experience has helped her develop her business acumen and connect with a network of fellow entrepreneurs.

Joyce Tang's LinkedIn profile confirms her role as the owner of Bakesum.com and operator of Bake Sum's first brick-and-mortar bakery in Oakland.2

Highlights

Aug 16 · edibleeastbay.com
Bake Sum | Edible East Bay
Bake Sum | Edible East Bay
Jan 26 · Patch.com
2 Oakland Bakeries Named To Bay Area's Best New Bakeries List - Patch.com
2 Oakland Bakeries Named To Bay Area's Best New Bakeries List - Patch.com
Jan 17 · The Mercury News
The Bay Area’s 10 best new bakeries, from Los Gatos to Danville to Emeryville - The Mercury News
The Bay Area’s 10 best new bakeries, from Los Gatos to Danville to Emeryville - The Mercury News
Nov 11 · piedmontexedra.com
Local with Lisa | Bake Sum in Oakland - Piedmont Exedra
Jul 21 · podcasts.apple.com
21: Joyce Tang, Pastry Chef & - Life of Gusto - Apple Podcasts
Jun 3 · sfchronicle.com
Bake Sum's popular Asian American pastries find a permanent ...

Related Questions

What inspired Joyce Tang to start Bake Sum?
How did Joyce Tang's background influence the creation of Bake Sum's menu?
What are some of the most popular pastries at Bake Sum?
How did the ICA Fund investment impact Bake Sum's growth?
What makes Bake Sum's pastries unique compared to other bakeries?
Joyce Tang
Joyce Tang, photo 1
Joyce Tang, photo 2
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Location

San Francisco Bay Area