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Joyce Zhang (Gray)
Head of North America Embedded Finance and Lending, Visa | Founder and Board Chair, Alariss Global | Forbes Contributor | Angel Investor
Professional Background
Joyce Zhang Gray currently leads Embedded Finance and Lending North America at Visa, a role that reflects her commitment to enhancing financial inclusion on a global scale. By enabling partners and clients to integrate financial services seamlessly into their technology platforms, Joyce's leadership is pivotal in uplifting communities and empowering individuals worldwide. Her extensive experience in the fintech sector underscores a significant intersection between technology and financial services, making her a thought leader in this continually evolving landscape.
Prior to her impactful role at Visa, Joyce founded Alariss Global, a pioneering marketplace dedicated to global expansion. Under Joyce's visionary leadership, Alariss specialized in connecting international high-tech companies with exceptional local talent in key markets such as the United States. Encouraging the belief that "the future of work is global," her leadership paved the way for thousands of companies to enhance their productivity, broaden their market reach, and leverage international opportunities.
Joyce's influence reached a worldwide audience as Alariss Global grew to serve clients across all continents, with a distributed remote team spanning North America, Asia, and Europe. The company catered to diverse industries, including finance, healthcare, cybersecurity, education, e-commerce, and developer tools. This dedication to fostering global connections has earned Alariss recognition, with features in prestigious publications such as Forbes, The Washington Post, and The Economic Times.
Education and Achievements
Joyce's educational journey reflects a dedication to excellence and a multifaceted understanding of economics and psychology. Graduating as Valedictorian from the AP program at The Affiliated High School of South China Normal University laid the groundwork for her academic accomplishments. She obtained her Bachelor of Arts in Economics and Psychology from the University of Pennsylvania, graduating Magna Cum Laude and earning membership in Psi Chi, the National Honor Society in Psychology. Additionally, her academic curiosity brought her to Stanford University, where she studied Management Science & Engineering and engaged in summer coursework on Tech Entrepreneurship.
Throughout her career, Joyce has been recognized for her expertise and contributions to the fields of fintech, human resources technology, and global business development. She has served in key roles at several prominent organizations, including:
- Strategic Partnerships Lead at Atome
- Fintech Partnerships Lead at the Advance Intelligence Group
- Regional Business Development Manager at Grab Financial Group
- Business Development, Digital Partnerships APAC at Mastercard
- Consultant at Mastercard Advisors
- Consulting Summer Analyst at Deloitte
Joyce's versatility and adaptability are evident in her successful transitions across organizations and geographic markets, including emerging territories such as China, Singapore, Kenya, and Bhutan, where she made significant contributions to expanding tech sectors.
Notable Contributions
With over a decade of experience in building and scaling companies, Joyce has honed her expertise in go-to-market strategies, global business dynamics, and international affairs. Her significant contributions have established her as a prominent expert in fintech and HR tech. As a testament to her influence and thought leadership, Joyce has been invited to speak at prestigious institutions and organizations, including:
- U.S. Department of State
- Modern Sales Pros
- Google for Startups
- Harvard Business School
- MIT Sloan
- Techstars
Joyce is committed to promoting diversity and innovation within the entrepreneurial ecosystem. She actively advises and angel invests in minority-led companies, demonstrating her belief in the importance of diverse perspectives in achieving transformative solutions.
Personal Philosophy and Motivation
Joyce remains driven by curiosity, a passion for innovation, and a desire to create meaningful impact through her work. She understands that the convergence of technology and finance can lead to significant advancements in global economic participation. Her career trajectory exemplifies a relentless pursuit of knowledge, leadership, and a commitment to uplifting communities around the world. Joyce Zhang Gray stands as an inspiring figure, showing how dedication and talent can catalyze change within both local and global contexts.
Highlights
I am beginning my next chapter as Head of Embedded Finance and Lending North America at Visa.
I was so inspired by Visa, which states: "our purpose is to uplift everyone, everywhere by being the best way to pay and be paid." And by the market opportunity: according to Bain, embedded finance is projected to grow to $7 trillion in transactions by 2026.
So many companies are leveraging embedded finance, in buy-now-pay-later, insurance, e-commerce, revenue-based financing, earned-wage access, just to name a few categories. The goal is to provide a seamless customer experience while providing more value as a platform. Companies leveraging or providing embedded finance include Affirm, Klarna, DoorDash, Uber, Stripe, Liberis, Unit, Amazon and many more.
The ability to pay and be paid quickly, effectively, and securely, has popped up time and time again as I ran my own company, Alariss Global, and throughout my career including at the Federal Reserve Bank of New York and the IFC - International Finance Corporation.
At Alariss, one of the greatest pain points my clients faced was the ability to move funds across borders, navigating government restrictions on capital outflows, volatile exchange rates, ability for their regional banks to transact with other financial institutions, and just the sheer cost and time it took. Additionally, because we served as Employer of Record (EOR), the implications for employees when there were any delays in fund transfers was immense.
Visa has one of the most impressive business models of any company in history. What many don't realize is that credit cards and payment rails are just the tip of the product iceberg. Visa's suite of products include the best in the world in money movement, value-added services, cross-border money movement (Currencycloud), open banking (Tink, a product similar to Plaid), and many more. I am proud to be leading the charge on one of the company's most pressing priorities in the coming years: embedded finance and lending. Thank you so much for the warm welcome and your faith in me and I'm so glad to join this all-star team Erin Pursell, Dan Roesbery, Jim Schinella, Delores Terry, Cher Keck, Rey Saeidi, Shane Hughes, Charlie Armenta, Peter Shenk, Elyse Stone, Rick Pileggi, Rhea K., Robin Oyung, Vanessa Hua, Shivani Saxena, Anastasia Kutsepalova!
Let's work together to Uplift Everyone. Please reach out if you're an investor or fintech building and enabling in this incredible space of deeply embedding financial offerings into any and every platform. Thanks for the perspectives and encouragement to everyone, especially Sheridan Gray, Seema Amble, Neha Vyas, Sheel Mohnot, Aadik Shekar, Sarah Hinkfuss, Saul Gorman, Yi Liu, Nicky Goulimis!
After founding Alariss Global 7 years ago, I am stepping down from daily operations in order to pursue my next challenge. Alariss Global will continue to run with our amazing team, and I will continue as Chair of the Board.
Reflecting back on the last 7 years, I am filled with gratitude and awe. I began as an idealistic solo entrepreneur, with the vision to build bridges between countries and people, through business. Soon, I joined forces with my dear friend from college, Nick Manske, our CTO, and our first employee Camilla Guo Dino. We built a company that would then go on to have a global footprint, with clients on every continent. Our calling became urgent during the COVID-19 pandemic, with shelter-in-place fundamentally changing the way the world worked, requiring a more empathetic and interconnected global workforce. We were energized by building towards a future in which national lines and divisions were blurred and people around the world could interact as equals, just as they all took equal space on a Zoom screen.
The future of work is global, as we said, and we meant it. How we work has shifted and evolved in so many ways that we could not have anticipated. And technology and those who use it will be at the cutting-edge. That is truer now than ever before, with AI and the acceleration of Globalization 3.0, in which not only will American companies launch abroad, but ambitious companies located in any country around the world, especially in the emerging markets, will have the chance to go global from day 1.
As the markets turned and talent was impacted by wide-scale tech layoffs, we sought to provide support as best we could. Even if a local market is no longer hiring, one can hope to find a global maxima somewhere. I grew up in Michigan. Detroit was the Silicon Valley of its time, and companies like General Motors and Ford Motor Companies were the Google and Meta of their day. Things change, and while we adapt with the times, families and infrastructure are not that easy to move. Which is why remote work and global work felt so powerful to me and to our team. You can have a great job and have a global impact from anywhere you choose to live.
I am so grateful to team members, advisors, investors, friends, and ardent advocates Kanika Gupta, Ankit Mishra, Josh Gardner, Eric Cheng, Teresa Hockema, Bonnie Kavoussi, Eli Kalfaian, Stacey A., Olivia Osuala, Frank Owens, Kim Schell, Adán Cervantes, Nhat Tran, Jyotsna (Jo) Pattabiraman, Anil Kapur, Nitish Balasubramanya, Jason Gaines, Mridu B., Alec Walker, Walter ⏺ Paulsen, Shiyan K., Elizabeth Yin, Eric Bahn, Niko Bonatsos, Russ Heddleston, Halle Tecco, MPH, MBA, Tomer London, Chloe Breider, Shane Takeshita, Dave Lu, Edward Hooper, EJ Lawless, Ketan Gangatirkar, Tess Frugé, Nick E.. Thank you all so much, from the bottom of my heart.
I hope we will all continue to have a positive impact in this world. Our work has just begun! 🌎 🚀
