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J.P. Walti
Vice President Marketing | Brand, Web, Video, Messaging, AI Marketing, Product Marketing, Demand Generation
J.P. Walti is an accomplished marketing leader with a passion for driving brand equity and corporate growth through innovative marketing strategies. Currently, as the Vice President of Corporate Marketing at Dialpad, J.P. is re-immersing himself in a company where he has made significant contributions in the past. His return highlights his dedication to the organization and his commitment to harnessing the power of corporate marketing to amplify Dialpad's brand in the competitive landscape of business communications.
Previously, J.P. led the brand and design team at RingCentral, where he was at the helm of significant projects that enhanced the company's identity within the market. His extensive experience includes overseeing brand development, global design initiatives, and the optimization of creative operations including web and signup processes, messaging, video production, and motion graphics. Under his leadership, the brand made strides that resonated strongly with its customer base, and he was instrumental in defining the brand narrative from a visually appealing standpoint.
J.P.'s marketing expertise extends further back into his impactful roles at various high-growth technology and software startups. Notably, during his tenure at FinancialForce and both of his positions at Dialpad, he excelled at driving demand generation, creating engaging content, enhancing customer marketing efforts, and leveraging social marketing to build strong connections with target audiences. His strategic insights have consistently paved the way for successful marketing campaigns that not only grow customer bases but also enhance brand loyalty.
Before his impactful journey at Dialpad and RingCentral, J.P. contributed to the marketing teams at NetSuite (now part of Oracle), where he revamped keynotes and sales messaging that significantly uplifted the brand's presence in the market. At Microsoft, he played a crucial role as the Senior Product Marketing Manager for Microsoft CRM and ERP, where he developed the overarching messaging strategies focused on delivering exceptional customer experiences. His efforts were not only recognized within the team but also across the organization, leading to him being chosen for Lab 365, a prestigious leadership development program for the top 2% of rising leaders at Microsoft. J.P.'s unusual combination of creative vision and strategic execution has made him a sought-after leader in the marketing domain.
J.P. started his career at Hearsay Social, where, as the interim head of marketing, he set a solid foundation for growth by establishing a successful content strategy and an engaged target account marketing program. His early roles at Wildfire (acquired by Google), MarketTools, WorkSimple, and WageWorks provided him with rich experiences that shaped his approach towards modern demand generation and marketing practices. These positions honed his abilities to craft effective marketing campaigns that resonate with diverse audiences while focusing on strong value propositions and interactive engagement strategies.
