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J.R. Roach

OWNER at PERFORMANCE PRODUCE LLC

J.R. Roach is the co-owner and president of Performance Produce LLC, a family-owned business based in Salisbury, North Carolina, which he founded in 2007 alongside his wife, Virginia Roach. The company specializes in produce distribution and logistics, serving both national and regional grocery chains as well as independent grocers. Performance Produce has developed a strong reputation for its customer service and on-time delivery, connecting retail and farming operations to ensure high-quality produce is delivered efficiently.12

Under J.R. Roach's leadership, Performance Produce has expanded its operations to include various services such as packing, processing, freight management, and quality control. The company has established strong relationships with clients and has a significant presence in the Southeastern U.S., with connections to farms in major produce-growing regions like California and Mexico.12

Related Questions

What inspired JR Roach to start Performance Produce?
How has Performance Produce evolved since its founding in 2007?
What are the main challenges JR Roach faces in the produce industry?
How does Performance Produce maintain its high-quality standards?
What role does Virginia Roach play in the company?
J.R. Roach
J.R. Roach, photo 1
J.R. Roach, photo 2
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Location

Salisbury, North Carolina, United States