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J.T. Myers
at mtheory
JT Myers is a prominent figure in the music industry, currently serving as the Co-CEO of Virgin Music Group, a position he has held since September 2022. He co-founded Virgin Music Group after the acquisition of his previous company, mtheory, by Universal Music Group (UMG). Under his leadership, Virgin Music Group aims to enhance artist services and create innovative partnerships within the music industry.23
Background and Career
- Co-Founder of mtheory: JT Myers co-founded mtheory in 2010, which focuses on providing marketing and operational support to artist managers. The company has worked with a diverse roster of artists and has been instrumental in achieving significant milestones in the music industry, including over 80 Gold and Platinum certifications across 23 countries.15
- Previous Experience: Before establishing mtheory, Myers held senior roles at Warner Music Group, including Vice President of Artist Services. His work there involved overseeing the management of "360" rights, which encompass various revenue streams for artists beyond traditional record sales.14
Education
Myers holds a Bachelor of Science in Operations Research from Cornell University and an MBA in Marketing and Strategic Management from the Wharton School at the University of Pennsylvania.6
Vision for the Future
Myers has expressed a commitment to transforming the music industry by fostering better partnerships with artists. He believes that by leveraging UMG's resources and global reach, they can significantly enhance the value delivered to artists and entrepreneurs in the music space.234
In summary, JT Myers is recognized for his innovative approach to artist management and services within the evolving landscape of the music industry.
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