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Ju Rhyu

Co-Founder Hero Cosmetics

I've worked for some of the world's biggest companies and brands - Kraft Foods, American Express, Samsung - launching new business and products, executing multi-channel marketing campaigns, and focusing on new consumer experiences that delight. Now I'm building Hero Cosmetics, the leader in functional skin solutions for those with issue-prone skin. Follow us at @herocosmetics and www.herocosmetics.us. Find me at @jurhyu on Twitter and Instagram and on my website www.jurhyu.com.

Highlights

Aug 28 · linkedin

The Hero Cosmetics team has still got it 😉. Thank you WWD for including us as one of 2024’s Most Powerful Beauty Brands! We are the New Guard.

“From launching the brand on Amazon nearly a decade ago, to beautifying a utilitarian product, acne patches, in one of skin care’s more staid categories, Hero Cosmetics is a first adopter in more ways than one.”

Feb 12 · linkedin

Did you catch our SUPER BOWL AD 🏈 yesterday??

Our award-winning “Pimple, Meet Your Mighty Patch” commercial aired yesterday during the 3rd quarter of the Chiefs vs 49’ers game!

So many of you messaged me saying you saw it! If you missed it, link below.

The Hero team does it again!

Nov 9 · Glossy
Ju Rhyu, Hero Cosmetics | Glossy 50 2022 - Glossy
Ju Rhyu, Hero Cosmetics | Glossy 50 2022 - Glossy
May 13 · Yahoo Finance
Hero Cosmetics' Ju Rhyu Has Billion-dollar Goals - Yahoo Finance
Hero Cosmetics' Ju Rhyu Has Billion-dollar Goals - Yahoo Finance

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Experience

Co-Founder at Hero Cosmetics
Co-Founder/CEO at Hero Cosmetics

Education

MBA, Finance, Marketing, Columbia Business School
BA, History, International Relations, Brown University

Location

United States