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Jules Briant
Director, Trade Marketing at Distill Ventures | Ex- Campari, Bacardi and Constellation Brands
Jules Briant is a seasoned professional in the consumer packaged goods (CPG) industry with a focus on marketing.1 He currently holds the position of Director of Trade Marketing at Distill Ventures, a company specializing in the drinks industry.12
Professional Experience
With 12 years of experience in the CPG sector, Jules has developed expertise in several key areas:
- Customer marketing
- Channel and shopper insights strategy
- Digital marketing
His tenure at Distill Ventures lasted nearly 5 years, during which he contributed to creating "a better world of drinks".23 In August 2024, Jules announced that he would be leaving Distill Ventures to pursue a new adventure, expressing pride in the work accomplished during his time with the company.2
Education
Jules Briant received his education from KEDGE Business School, which has likely contributed to his strong foundation in business and marketing.1
Professional Approach
Throughout his career, Jules has demonstrated:
- A passion for CPG marketing
- A commitment to innovation in the drinks industry
- An ability to create and nurture successful brand portfolios
He has been actively involved in showcasing the achievements of Distill Ventures' portfolio brands, highlighting their impact across various categories in the drinks industry.4
Jules Briant's LinkedIn profile, under the username "julesbriant," serves as a platform for him to share industry insights, career updates, and achievements in the world of beverage marketing and innovation.
Highlights
After nearly 5 years creating a better world of drinks at Distill Ventures, I'm heading off on my next adventure. I'm leaving proud of the work that was accomplished and the legacy I am leaving behind - from growing portfolio company commercial and trade marketing teams, to focusing on strategic partnerships with distributors and customers, to creating the foundation of a commercial insights department and so much more.
It was a wild and rewarding experience with many twists and turns, ups and downs alongside some of the most incredible colleagues at DV turned friends for life (looking at you Scott Rosenbaum, Josh Wortman, Emily Welcker, Jennie Leuzarder, Nicolas Proszenuck, Kunal Patel, Alexandra Warren Chinn, Krishen Jani, Linda Zunas) as well as some remarkable colleagues at Redwood Brands that I loved working alongside over the years (looking at you Susanne Allen, Matthew Gould, Addie Nichols-Petsu, Heather Hamilton, Polly Rhea, Kelly Mitchell Aiona) and most importantly, the founders and founder-led team members way too numerous to name here!
Now onto continuing an amazing summer with my partner Cameron and 14 month old son Elliot (pictured below). I am so thankful to have started some well deserved time off spending 10 amazing days in Paris for the Olympics and some family time in the California sun. I'm looking forward to some more time off to focus on family, my board work, community involvement and some travel to see friends near and far. I'm of course also looking forward to jumping back in on another exciting venture... more to come soon...
Loving the new Zero Proof Rum Alternative by Ritual Beverage Company
