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Julia Hecht

CMO at Hippeas Snacks

Julia Hecht, Chief Marketing Officer at HIPPEAS Snacks

Julia Hecht is the Chief Marketing Officer (CMO) at HIPPEAS, a plant-based snack company known for its chickpea puffs and tortilla chips. As CMO, she oversees the brand's marketing strategy and campaigns.

Some key facts about Julia Hecht:

  • She has over 1.5 years of experience working at HIPPEAS Snacks in New York City.5
  • Prior to HIPPEAS, she earned a Master of Business Administration degree from Northwestern University from 2013-2015.4
  • Hecht led the development of HIPPEAS' recent "FLAVOR YOUR MIND" campaign in 2023.3
  • Under her leadership, HIPPEAS launched two new limited edition Mexican-inspired chickpea puff flavors in July 2024: Mexican Street Corn and Churro.1
  • She is active on LinkedIn, where she has over 500 connections and regularly posts about HIPPEAS' marketing initiatives.2

As CMO, Julia Hecht plays a key role in shaping HIPPEAS' brand strategy and expanding the company's product portfolio. Her experience in brand building and marketing has helped drive the growth of HIPPEAS as it continues to innovate in the plant-based snack category.

Highlights

Jan 19 · linkedin

THIS IS NOT A DRILL ⚠️ FLAVOR BLAST PUFFS ARE HERE! 📣⁠ ⁠ A flavor #explosion of your favorite Vegan White Cheddar Puffs now made with xtra cheez 🧀 and introducing... Blazin' Hot Puffs made with xtra heat! 🔥⁠ ⁠ Find our Flavor Blast Puffs at Sprouts Farmers Market, Amazon, and HIPPEAS.com ✌️⁠ ⁠ #hippeas #flavoryourmind #newsnacks #flavorblast

https://lnkd.in/ec8WNigq

Nicholas Marmet Shannon Haggerty Andy Yates STONE Strategy & Design

Dec 20 · linkedin

Closing out the year, reflecting on the fun that the HIPPEAS Snacks team had creating the FLAVOR YOUR MIND campaign with our friends at Zero Studios (https://lnkd.in/dBpNzbw9).

Zero helped prove that healthy snacking doesn't have to be boring.... Reject the Snackus Quo on a flavor trip with HIPPEAS✌️ A snack break packed with nothing but potent flavor and plant-based goodness. Peace out 2023...we're ready for 2024! 🚀 Fallon Halloran Mark Goldwell AJ T. Emily O'Brien Sophie Pipitone

Related Questions

What inspired Julia Hecht to join HIPPEAS Snacks?
How has Julia Hecht's marketing strategy impacted HIPPEAS's growth?
What are some of Julia Hecht's most notable achievements at HIPPEAS?
How does Julia Hecht incorporate sustainability into HIPPEAS's brand?
What new markets is Julia Hecht targeting for HIPPEAS?
Julia Hecht
Julia Hecht, photo 1
Julia Hecht, photo 2
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Location

New York City Metropolitan Area