Suggestions
Julia Rose Hawthornthwaite
Thought Leadership Writing Coach | Communications Consultant | Educator | Professional Dancer | Choreographer
Julia Rose Hawthornthwaite is a professional dancer, educator, and choreographer associated with golden: the company. She has a diverse background in dance and choreography, complemented by her roles in education and community engagement.
Professional Background
- Choreographer and Dancer: Julia has extensive experience in dance, contributing to various performances and projects.
- Educator: She is involved in teaching dance, sharing her expertise with students and aspiring dancers.
- Communications and Marketing: Julia also engages in communications strategy, supporting organizations like Edmonton Fringe Theatre in their marketing efforts.12
Notable Contributions
- Julia has been active in freelance projects, showcasing her versatility and commitment to the arts community.
- She frequently shares insights and updates about her work on LinkedIn, highlighting collaborations with notable clients and projects.34
Her multifaceted career reflects a strong dedication to both the art of dance and the broader creative community.
Highlights
I'm looking for 3 people whose e-mail marketing (newsletter) strategies have stagnated and want to have a free consultation session with me! You're fed up, confused, and lack capacity to dig into why your emails aren't converting.
A few questions:
- When was the last time you updated your strategy?
- When was the last time you refreshed your calls to action?
- Are you writing for YOURSELF or your audience?
I'm offering 3 FREE 30-min consulting calls where I'll dig into this issue live with you on the call, and give you some actionable steps to move forward with.
If you're interested in snagging one of these free calls, leave a comment below!
First come, first served!
Email marketing is still the best way to convert folks -- so why do people write the WORST emails?
What I notice working with organizations who have limited resources, (all of us?), is that we get into habits with our email communication and we NEVER adjust them. If we do it's that we have moved 1 section down or up in our long, never ending newsletter scroll.
Why does this happen?
Organizations get stuck in too much "we we we" thought.
And this is rule #1 of communicating with your audience.
-- > It is NOT about you! <--
I'll keep repeating this every time.
Your email marketing is not about you. It is about your READER.
So...does it really matter if you like the way the newsletter looks, if you're reader will think it's too long, clunky, or hard to understand?
No, of course not.
If you want to achieve results with your email marketing, focus on one singular CTA in an email, drive a compelling narrative to that CTA, and make your CTA buttons (call to action buttons) extremely clear and direct. You can use humour if your audience is primed for that, but I love a clear and direct "Buy Tickets" "Become a monthly donor" "Subscribe", etc.
Is email marketing something you enjoy or dread?
