Sign In

Julia Salume

Marketing Partnerships & Influencer Relations

Julia Salume is a highly accomplished professional with a diverse educational background and extensive work experience in marketing, management, influencer relations, data management, business development, and venture acceleration. She holds a Master of Business Administration (MBA) degree with a concentration in Marketing from Universidade de São Paulo (USP) and has also studied Management at FEP U. Porto and various communication disciplines at Universidade Federal do Espírito Santo. Julia has held key roles in reputable organizations such as Moburst, IG, Restream, PwC, 100mentors, International Accelerator, Yellow Blue RH, and AIESEC, where she served as the VP of Marketing and PR Co-Manager.

Highlights

Jun 26 · linkedin

I'm absolutely thrilled to announce that I'll be joining the incredible Sanchit Sareen at impact.com IPX London to break down the complexities of Influencer compensation for you all!

We’re going to reveal the details behind content rights, commissions, exclusivity, and more—covering all the often-overlooked aspects of compensation packages.

You definitely don't want to miss this! Bring your pen and paper because we’re aiming to provide you with a wealth of insights. 😊

#InfluencerMarketing #IPXLondon #ContentCreation #CompensationStrategy #MarketingInsights #InfluencerCompensation #DigitalMarketing #ContentRights #MarketingEvent #IndustryTalk #MarketingTips #InfluencerEconomy #MarketingStrategy #JoinUs #ProfessionalDevelopment

Oct 30 · linkedin

🚀 Last week, I had the pleasure of attending the Influencer Marketing Show. The conference was quite special to me in many ways. I had a few "a-ha" moments regarding closing the gap between brand and creator expectations that I am still digesting and trying to formulate a nice way to share. While the ideas are still marinating, I thought it would be good to place my bets on the top three trends to watch out for in 2024:

🎬 Longer Video Formats Get ready for more in-depth, engaging content. As attention spans grow, the return of longer video formats is a smart move to capture your audience's interest and deliver real value. TikTok is leading the bandwagon, as they have already started testing 15-minute video uploads.

👨‍👩‍👧‍👦 Community Creation Building communities around your brand is the future, whether you are a business or a creator. It's not just about selling; it's about nurturing connections and engagement. The in-person element is also a big part of it. Communities can be powerful catalysts for brand loyalty and growth.

🎁 Co-Creation of Digital Products The industry has long struggled to define the right way of measuring the impact of influencer content, especially when it's difficult for many brands to align and retarget the engaged audience in a sponsored video. That's where collaborative digital products come into play. Brands and creators have the opportunity to create high-quality content and nurture leads with much more ease.

Exciting times ahead! Which trend are you most excited about?

#InfluencerMarketing #Trends #DigitalMarketing #InfluencerMarketingShow #ims2023

Julia Salume
Add to my network

Location

London Area, United Kingdom