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Julia Sun

Marketing Strategist | Brand Management | Proficient in executing creative and innovative campaigns, managing product deployments, and fostering genuine partnerships. | Doing the right thing.

Julia Sun is a Brand Marketing Consultant who is currently self-employed. She specializes in brand strategy and marketing, leveraging her expertise to help businesses develop and implement effective marketing campaigns. Julia has a professional presence on LinkedIn under the username juliakellysun, where she shares insights related to her field and engages with a network of professionals.

Her background includes experience in various aspects of marketing, including digital marketing, content creation, and brand management. This diverse skill set allows her to tailor strategies that align with her clients' goals and target audiences. Julia's approach often emphasizes the importance of storytelling in branding, helping businesses connect with their customers on a deeper level.

For more specific details about her projects or professional achievements, you may want to explore her LinkedIn profile directly.

Highlights

Jul 25 · linkedin

Insightful and informative chart. Of all the streamers, Peacock does a great job of integrating ads in an engaging and non-jarring manner. • Clear 60-second ad countdown, frequency capped, psychographic targeting • Smooth transition into ad break and back to programming • Innovative second screen engagement — at the end of each episode of Top Chef, a QR code takes you to products used on the show.

Prime Video & Amazon MGM Studios: As of the end of January 2024, all Prime members have limited ads before and after programming. I'm assuming the 15% is attributed to rentals and PPV events.

I am unsurprised that over half of Disney+ subscribers opt for the ad-free plan. The Disney+ ad plan is quite a jarring experience — there is room for improvement. The ads interspersed throughout a movie take you out of the experience, transitions are jerky, and there is no frequency-capping.

#streaming #adproduct

Jul 25 · linkedin

The feeling is mutual. It appears that the NBA doesn't need you either, David Zaslav.

https://lnkd.in/gJ3QRdvC

Last Summer, I did a deep dive into the sports streaming space, researching sports rights by entities to get a bird's-eye view of everyone's position. https://lnkd.in/gq_TU-Vn

In short, my recommendation to Warner Bros. Discovery at that time was to:

  1. Retain NBA rights — put NBA on TNT on Max (they did) to maintain TNT's NBA Playoffs edge against the vMVPDs (YouTube TV, Sling TV, DirecTV Stream, Hulu + Live TV). *This year, just like last year, I opted for YouTube TV's pricey but everything-in-one-place subscription to follow the NBA season.

  2. Consider a more significant play in motorsports, which they did by splitting Nascar's mid-season games with Prime Video and obtaining rights to qualifying and practice races through 2031; FOX and NBC have the lion's share. Rights to Indy500 expired this year, and it was announced last month that FOX would get exclusive rights to IndyCar and the Indy500. Finally, F1's contract with ABC-ESPN expires in 2025.

Considering all the developments since last Summer, WBD may even want to consider ending their 8-year U.S. Soccer contract (2023-2031) and get out of sports altogether.

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Julia Sun
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Location

Los Angeles, California, United States